Gray Media (NYSE:GTN – Get Free Report) and Super League Enterprise (NASDAQ:SLE – Get Free Report) are both small-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, risk, earnings, dividends and valuation.
Risk and Volatility
Gray Media has a beta of 1, suggesting that its share price has a similar volatility profile to the S&P 500.Comparatively, Super League Enterprise has a beta of 1.44, suggesting that its share price is 44% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for Gray Media and Super League Enterprise, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Gray Media | 1 | 1 | 3 | 1 | 2.67 |
| Super League Enterprise | 1 | 0 | 2 | 0 | 2.33 |
Gray Media currently has a consensus price target of $7.88, suggesting a potential upside of 75.59%. Given Gray Media’s stronger consensus rating and higher possible upside, analysts plainly believe Gray Media is more favorable than Super League Enterprise.
Insider and Institutional Ownership
78.6% of Gray Media shares are owned by institutional investors. Comparatively, 2.1% of Super League Enterprise shares are owned by institutional investors. 8.9% of Gray Media shares are owned by company insiders. Comparatively, 2.5% of Super League Enterprise shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Valuation and Earnings
This table compares Gray Media and Super League Enterprise”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Gray Media | $3.10 billion | 0.15 | -$85.00 million | ($0.61) | -7.35 |
| Super League Enterprise | $11.34 million | 0.72 | -$20.72 million | ($41.52) | -0.12 |
Super League Enterprise has lower revenue, but higher earnings than Gray Media. Gray Media is trading at a lower price-to-earnings ratio than Super League Enterprise, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Gray Media and Super League Enterprise’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Gray Media | -0.83% | -1.12% | -0.23% |
| Super League Enterprise | -185.60% | -201.00% | -125.49% |
Summary
Gray Media beats Super League Enterprise on 11 of the 15 factors compared between the two stocks.
About Gray Media
Gray Television, Inc., a television broadcasting company, owns and/or operates television stations and digital assets in the United States. It also broadcasts secondary digital channels affiliated to ABC, CBS, NBC, and FOX, as well as various other networks and program services, including CW Plus Network, MY Network, the MeTV Network, Circle, Telemundo, THE365, and Outlaw; and local news/weather channels in various markets. It owns and operates television stations and digital assets that serve television markets in the United States. The company was formerly known as Gray Communications Systems, Inc. and changed its name to Gray Television, Inc. in August 2002. Gray Television, Inc. was founded in 1891 and is headquartered in Atlanta, Georgia.
About Super League Enterprise
Super League Enterprise, Inc. creates and publishes content and media solutions across immersive platforms in the United States and internationally. The company offers access to audiences who gather in immersive digital spaces to socialize, play, explore, collaborate, shop, learn, and create. It also provides a range of development, distribution, monetization, and optimization capabilities designed to engage users through dynamic and energized programs. Its proprietary cloud-based platform offers dynamic media technology; metaverse game experience and tournament technology; and fully remote production and livestream broadcast technology. In addition, the company operates Minecraft server world for more casual players on consoles and tablets. Further, it sells on-platform media and analytics products, and influencer marketing campaign sales to third-party brands and agencies; game development and custom game experiences within its owned and affiliate game worlds; and production, curation and distribution of entertainment content for its network of digital channels and media and entertainment partner channels. The company was formerly known as Super League Gaming, Inc. and changed its name to Super League Enterprise, Inc. in September 2023. Super League Enterprise, Inc. was founded in 2015 and is headquartered in Santa Monica, California.
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