WPP (LON:WPP) Reaches New 12-Month High – Should You Buy?

Posted by Danessa Lincoln on Oct 16th, 2026

WPP plc (LON:WPP – Get Free Report) hit a new 52-week high during mid-day trading on Friday. The company traded as high as GBX 415.90 and last traded at GBX 414.10, with a volume of 6,545,071 shares traded. The stock had previously closed at GBX 400.40.

Analysts Set New Price Targets

Several research firms have recently commented on WPP. JPMorgan Chase & Co. upped their target price on WPP from GBX 350 to GBX 390 and gave the company a “neutral” rating in a report on Friday, August 7th. Citigroup increased their price target on WPP from GBX 285 to GBX 430 and gave the stock a “neutral” rating in a research report on Monday, August 10th. Berenberg Bank reissued a “buy” rating and issued a GBX 470 price target on shares of WPP in a report on Monday, September 28th. Finally, Deutsche Bank Aktiengesellschaft restated a “buy” rating and set a GBX 425 price objective on shares of WPP in a research report on Friday, August 7th. Two investment analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of GBX 428.75.

Check Out Our Latest Research Report on WPP

WPP Trading Up 3.6%

The firm’s fifty day moving average price is GBX 384.25 and its 200-day moving average price is GBX 310.54. The company has a market cap of £4.48 billion, a price-to-earnings ratio of -18.61, a P/E/G ratio of 13.47 and a beta of 0.74. The company has a debt-to-equity ratio of 276.02, a current ratio of 0.87 and a quick ratio of 0.89.

WPP (LON:WPP – Get Free Report) last released its quarterly earnings results on Friday, August 7th. The company reported GBX 1.80 EPS for the quarter. WPP had a negative net margin of 1.81% and a negative return on equity of 9.33%. On average, equities analysts expect that WPP plc will post 81.61 EPS for the current fiscal year.