Townsquare Media (NYSE:TSQ – Get Free Report) and Boston Omaha (NYSE:BOC – Get Free Report) are both small-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk and profitability.
Earnings and Valuation
This table compares Townsquare Media and Boston Omaha”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Townsquare Media | $427.38 million | 0.17 | -$9.75 million | ($2.88) | -1.35 |
| Boston Omaha | $114.38 million | 3.35 | -$12.43 million | ($0.42) | -30.26 |
Townsquare Media has higher revenue and earnings than Boston Omaha. Boston Omaha is trading at a lower price-to-earnings ratio than Townsquare Media, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Townsquare Media and Boston Omaha’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Townsquare Media | -11.82% | -5.59% | 0.51% |
| Boston Omaha | -12.12% | -2.49% | -1.88% |
Insider and Institutional Ownership
71.7% of Townsquare Media shares are owned by institutional investors. Comparatively, 60.4% of Boston Omaha shares are owned by institutional investors. 30.3% of Townsquare Media shares are owned by company insiders. Comparatively, 24.9% of Boston Omaha shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Risk and Volatility
Townsquare Media has a beta of 1.27, meaning that its stock price is 27% more volatile than the S&P 500. Comparatively, Boston Omaha has a beta of 0.72, meaning that its stock price is 28% less volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Townsquare Media and Boston Omaha, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Townsquare Media | 1 | 1 | 1 | 0 | 2.00 |
| Boston Omaha | 1 | 0 | 0 | 0 | 1.00 |
Townsquare Media currently has a consensus target price of $10.00, indicating a potential upside of 156.41%. Given Townsquare Media’s stronger consensus rating and higher probable upside, equities analysts clearly believe Townsquare Media is more favorable than Boston Omaha.
Summary
Townsquare Media beats Boston Omaha on 11 of the 14 factors compared between the two stocks.
About Townsquare Media
Townsquare Media, Inc. operates as a digital media and marketing solutions company in small and medium-sized businesses. It operates through three segments: Subscription Digital Marketing Solutions, Digital Advertising, and Broadcast Advertising. The Subscription Digital Marketing Solutions segment offers website design, creation, and development, as well as hosting services; and search engine optimization, online directory optimization, e-commerce solutions, online reputation monitoring, social media management, appointment scheduling, payment and invoice, customer management, and email and SMS marketing services. The Digital Advertising segment provides digital advertising on its owned and operated, digital programmatic advertising, and data analytics and management platform. The Broadcast Advertising segment engages in the sale of advertising on local radio stations to local, regional, and national spot advertisers, as well as national network advertisers. It also owns and operates live events, including concerts, expositions, and other experiential events; and operates local media under the WYRK.com, WJON.com, and NJ101.5.com brands, as well as national music under the XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com brands. The company was formerly known as Regent Communications, Inc. and changed its name to Townsquare Media, Inc. in May 2010. Townsquare Media, Inc. is headquartered in Purchase, New York.
About Boston Omaha
Boston Omaha Corporation, together with its subsidiaries, engages in the outdoor billboard advertising business in the southeast United States. It is also involved in the surety insurance and related brokerage, broadband, and asset management businesses. The company was formerly known as REO Plus, Inc. and changed its name to Boston Omaha Corporation in March 2015. Boston Omaha Corporation was incorporated in 2009 and is headquartered in Omaha, Nebraska.
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