Molson Coors Beverage (NYSE:TAP – Get Free Report) and Monster Beverage (NASDAQ:MNST – Get Free Report) are both consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, analyst recommendations, profitability, institutional ownership, risk, dividends and earnings.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Molson Coors Beverage and Monster Beverage, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Molson Coors Beverage | 4 | 11 | 4 | 0 | 2.00 |
| Monster Beverage | 0 | 9 | 15 | 0 | 2.62 |
Molson Coors Beverage currently has a consensus price target of $43.88, suggesting a potential upside of 18.21%. Monster Beverage has a consensus price target of $74.07, suggesting a potential upside of 69.73%. Given Monster Beverage’s stronger consensus rating and higher probable upside, analysts plainly believe Monster Beverage is more favorable than Molson Coors Beverage.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Molson Coors Beverage | -17.83% | 9.46% | 4.25% |
| Monster Beverage | 23.08% | 26.02% | 21.21% |
Risk and Volatility
Molson Coors Beverage has a beta of 0.43, indicating that its share price is 57% less volatile than the S&P 500. Comparatively, Monster Beverage has a beta of 0.49, indicating that its share price is 51% less volatile than the S&P 500.
Valuation and Earnings
This table compares Molson Coors Beverage and Monster Beverage”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Molson Coors Beverage | $13.04 billion | 0.60 | -$2.14 billion | ($11.54) | -3.22 |
| Monster Beverage | $8.29 billion | 10.31 | $1.91 billion | $1.08 | 40.41 |
Monster Beverage has lower revenue, but higher earnings than Molson Coors Beverage. Molson Coors Beverage is trading at a lower price-to-earnings ratio than Monster Beverage, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
78.5% of Molson Coors Beverage shares are held by institutional investors. Comparatively, 72.4% of Monster Beverage shares are held by institutional investors. 2.3% of Molson Coors Beverage shares are held by insiders. Comparatively, 8.1% of Monster Beverage shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Summary
Monster Beverage beats Molson Coors Beverage on 12 of the 14 factors compared between the two stocks.
About Molson Coors Beverage
Molson Coors Beverage Company manufactures, markets, and sells beer and other malt beverage products under various brands in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers flavored malt beverages including hard seltzers, craft, spirits and energy, and ready to drink beverages. It provides its products under Aspall Cider, Blue Moon, Coors Original, Five Trail, Hop Valley brands, Leinenkugel’s, Madri, Miller Genuine Draft, Molson Ultra, Sharp’s, Staropramen, and Vizzy Hard Seltzer above premier brands; Bergenbier, Borsodi, Carling, Coors Banquet, Coors Light, Jelen, Kamenitza, Miller Lite, Molson Canadian, and Niksicko, Ozujsko under the premium brands; and Branik, Icehouse, Keystone, Miller High Life, Milwaukee’s Best, and Steel Reserve under the economy brands. The company was formerly known as Molson Coors Brewing Company and changed its name to Molson Coors Beverage Company in January 2020. Molson Coors Beverage Company was founded in 1774 and is based in Golden, Colorado.
About Monster Beverage
Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through three segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. The company sells its products to full service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, food service customers, value stores, e-commerce retailers, and the military; and concentrates and/or beverage bases to authorized bottling and canning operations. It provides its products under the Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Muscle Monster, Espresso Monster, Monster Tour Water, Fury, Monster MAXX, Caffe Monster, Monster Hydro, Monster HydroSport Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, and Reign Inferno Thermogenic Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, and Fury brands. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
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