Robert W. Baird Issues Positive Forecast for e.l.f. Beauty (NYSE:ELF) Stock Price

e.l.f. Beauty (NYSE:ELF) had its target price raised by Robert W. Baird from $105.00 to $120.00 in a report published on Wednesday morning, Marketbeat.com reports. Robert W. Baird currently has an outperform rating on the stock.

Several other research analysts also recently issued reports on ELF. TD Cowen upped their target price on shares of e.l.f. Beauty from $85.00 to $110.00 and gave the stock a “buy” rating in a research note on Monday, August 10th. Canaccord Genuity Group raised their price target on shares of e.l.f. Beauty from $110.00 to $123.00 and gave the company a “buy” rating in a research report on Thursday, August 27th. B. Riley Financial restated a “buy” rating and issued a $115.00 price objective (up from $100.00) on shares of e.l.f. Beauty in a report on Wednesday, September 16th. The Goldman Sachs Group set a $100.00 price objective on shares of e.l.f. Beauty in a report on Thursday, August 6th. Finally, Piper Sandler upped their price objective on e.l.f. Beauty from $50.00 to $65.00 and gave the company a “neutral” rating in a research report on Thursday, August 6th. One analyst has rated the stock with a Strong Buy rating, ten have given a Buy rating, six have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $99.94.

e.l.f. Beauty Price Performance

ELF opened at $104.79 on Wednesday. The firm has a market cap of $6.18 billion, a PE ratio of 104.79, a P/E/G ratio of 2.90 and a beta of 1.61. The stock has a 50-day moving average price of $98.88 and a 200-day moving average price of $76.86. e.l.f. Beauty has a 1 year low of $48.82 and a 1 year high of $147.75. The company has a debt-to-equity ratio of 0.69, a current ratio of 2.55 and a quick ratio of 1.82.

e.l.f. Beauty (NYSE:ELF) last announced its quarterly earnings data on Wednesday, August 5th. The company reported $1.75 EPS for the quarter, beating the consensus estimate of $0.71 by $1.04. The company had revenue of $479.37 million for the quarter, compared to the consensus estimate of $431.20 million. e.l.f. Beauty had a net margin of 3.38% and a return on equity of 14.07%. e.l.f. Beauty’s revenue for the quarter was up 35.5% on a year-over-year basis. During the same period in the prior year, the firm posted $0.89 EPS. e.l.f. Beauty has set its FY 2027 guidance at 3.500-3.550 EPS. Sell-side analysts predict that e.l.f. Beauty will post 2.65 earnings per share for the current fiscal year.

Insider Buying and Selling at e.l.f. Beauty

In other news, SVP Joshua Franks sold 5,718 shares of e.l.f. Beauty stock in a transaction that occurred on Wednesday, August 19th. The shares were sold at an average price of $100.00, for a total value of $571,800.00. Following the completion of the sale, the senior vice president directly owned 144,309 shares in the company, valued at $14,430,900. The trade was a 3.81% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Mandy Fields sold 16,065 shares of the business’s stock in a transaction that occurred on Tuesday, September 8th. The shares were sold at an average price of $104.52, for a total transaction of $1,679,113.80. Following the transaction, the insider directly owned 90,896 shares of the company’s stock, valued at $9,500,449.92. The trade was a 15.02% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 87,702 shares of company stock worth $8,902,588. 3.50% of the stock is owned by company insiders.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. BlackRock Inc. bought a new stake in shares of e.l.f. Beauty in the second quarter worth $428,262,000. Primecap Management Co. CA bought a new position in e.l.f. Beauty in the second quarter valued at about $78,202,000. Prime Capital Management Co Ltd bought a new position in e.l.f. Beauty in the second quarter valued at about $44,736,000. Armistice Capital LLC boosted its position in e.l.f. Beauty by 394.9% in the fourth quarter. Armistice Capital LLC now owns 657,983 shares of the company’s stock worth $50,033,000 after purchasing an additional 525,018 shares during the last quarter. Finally, Bank of New York Mellon Corp purchased a new position in e.l.f. Beauty in the second quarter worth about $23,624,000. Institutional investors own 92.44% of the company’s stock.

Trending Headlines about e.l.f. Beauty

Here are the key news stories impacting e.l.f. Beauty this week:

• Positive Sentiment: Baird raises price target: Robert W. Baird lifted its target for e.l.f. Beauty from $105 to $120 and maintained an “outperform” rating, implying meaningful upside from recent trading levels. The upgrade signals confidence in the company’s growth outlook and was likely the most immediate catalyst for the stock’s strength. Baird price-target article
• Positive Sentiment: Potential earnings outperformance: Zacks identified ELF as a candidate to beat earnings estimates, citing its earnings outlook and factors measured by the Zacks Earnings ESP model. A potential beat could reinforce investor confidence after the company’s latest quarter exceeded expectations, with revenue up 35.5% year over year and earnings well above consensus. Zacks earnings-beat article
• Positive Sentiment: Analyst support remains favorable: Recent coverage describes e.l.f. Beauty as a stock attracting investor attention, while the broader analyst view remains generally constructive. This supports momentum, although some published consensus targets are below the current market valuation. Broker recommendations article
• Neutral Sentiment: Valuation is elevated: e.l.f. Beauty trades at a substantial premium to some consumer-focused peers, making continued earnings growth important to justify the stock’s valuation. The company’s strong recent revenue growth is supportive, but the premium increases downside risk if results or guidance disappoint. Consumer stock valuation comparison
• Negative Sentiment: CEO sells shares: CEO Tarang Amin sold 47,000 shares for approximately $4.86 million, reducing his direct ownership by 25.9%. The sale may reflect personal financial planning, but insider selling can weigh on sentiment and raises a modest counterpoint to the bullish analyst commentary. CEO insider-sale article

e.l.f. Beauty Company Profile

e.l.f. Beauty, Inc is a cosmetics and skin-care company that develops, markets and sells beauty products through mass retailers, specialty beauty stores, e-commerce platforms and its own websites. Its portfolio includes makeup, skin-care, body-care and related beauty products designed to offer accessible pricing and broad consumer appeal.

The company’s principal brand is e.l.f. Cosmetics, which offers products such as complexion makeup, eye cosmetics, lip products, brushes and skin-care items.