Pinnacle Wealth Management Advisory Group LLC decreased its position in ServiceNow, Inc. (NYSE:NOW – Free Report) by 57.5% in the 2nd quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 3,445 shares of the information technology services provider’s stock after selling 4,667 shares during the period. Pinnacle Wealth Management Advisory Group LLC’s holdings in ServiceNow were worth $342,000 as of its most recent SEC filing.
A number of other hedge funds also recently modified their holdings of the company. Brighton Jones LLC lifted its position in ServiceNow by 1.1% in the fourth quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after purchasing an additional 30 shares during the period. Sivia Capital Partners LLC boosted its stake in ServiceNow by 4.2% during the second quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock worth $861,000 after buying an additional 34 shares in the last quarter. United Bank boosted its stake in ServiceNow by 15.5% during the second quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock worth $1,562,000 after buying an additional 204 shares in the last quarter. Riggs Asset Managment Co. Inc. increased its holdings in ServiceNow by 2.2% in the 2nd quarter. Riggs Asset Managment Co. Inc. now owns 1,922 shares of the information technology services provider’s stock valued at $1,976,000 after buying an additional 42 shares during the period. Finally, Nebula Research & Development LLC raised its stake in shares of ServiceNow by 205.1% in the 2nd quarter. Nebula Research & Development LLC now owns 906 shares of the information technology services provider’s stock valued at $931,000 after buying an additional 609 shares in the last quarter. Institutional investors own 87.18% of the company’s stock.
ServiceNow Stock Up 0.1%
Shares of NYSE:NOW opened at $131.19 on Friday. ServiceNow, Inc. has a 12 month low of $81.24 and a 12 month high of $194.73. The company’s 50-day moving average price is $119.74 and its two-hundred day moving average price is $108.75. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43. The firm has a market cap of $135.65 billion, a P/E ratio of 81.99, a P/E/G ratio of 2.39 and a beta of 0.97.
Analyst Upgrades and Downgrades
A number of research analysts have commented on NOW shares. Sanford C. Bernstein restated an “outperform” rating on shares of ServiceNow in a research note on Wednesday. Cantor Fitzgerald upped their price objective on ServiceNow from $122.00 to $141.00 and gave the company an “overweight” rating in a research note on Monday, July 20th. Oppenheimer reissued an “outperform” rating and issued a $140.00 target price (up from $130.00) on shares of ServiceNow in a report on Wednesday, July 15th. Guggenheim upgraded ServiceNow from a “neutral” rating to a “buy” rating and set a $125.00 target price for the company in a research report on Wednesday, July 1st. Finally, Morgan Stanley set a $180.00 price target on ServiceNow in a research report on Tuesday, July 21st. One equities research analyst has rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating, three have issued a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $144.73.
View Our Latest Stock Analysis on ServiceNow
Key Stories Impacting ServiceNow
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: ServiceNow’s agentic-AI momentum remains the primary bullish theme. AI annual contract value surpassed $1 billion in the second quarter, while customer production deployments reportedly increased ninefold in nine months. The company’s broad enterprise platform and deep workflow integration could support longer-term AI growth, although AI revenue is still a relatively small part of total sales. ServiceNow: The Agentic AI Frontier
- Positive Sentiment: BTIG research reportedly expects ServiceNow’s stock price to rise, providing additional analyst support as investors assess the company’s AI opportunity. ServiceNow Stock Price Expected to Rise
- Positive Sentiment: RoboMQ launched Hire2Retire IGA on the ServiceNow Store. The companion identity-governance application uses ServiceNow’s workflows, approvals and service catalog, potentially strengthening the platform’s ecosystem and customer value without requiring companies to replace existing investments. RoboMQ Launches Hire2Retire IGA on ServiceNow
- Positive Sentiment: Fortune announced an October 1 AI summit in partnership with ServiceNow. The event should increase the company’s visibility as an enterprise-AI leader and may provide a venue for customer and product announcements. Fortune AIQ Summit Partnership
- Neutral Sentiment: Recent Goldman Sachs and Citi conference transcripts, along with ServiceNow’s AFP Pinnacle Award finalist recognition, add investor attention and credibility but do not provide specific new targets, guidance or material contract announcements.
- Neutral Sentiment: Several reports describe ServiceNow as an attractive long-term AI investment and highlight that the stock trades near multiyear lows despite more than $1 billion in AI revenue. These are opinion-based outlooks rather than changes to near-term earnings expectations. Prediction: ServiceNow Will Be Worth This in 2028
- Negative Sentiment: ServiceNow remains valued at a high earnings multiple, making the shares sensitive to any slowdown in subscription growth, AI monetization or enterprise technology spending. The latest articles do not identify a new negative catalyst, but the valuation remains a risk.
Insider Activity at ServiceNow
In other news, Director Paul Chamberlain sold 2,700 shares of the company’s stock in a transaction dated Thursday, August 27th. The stock was sold at an average price of $135.50, for a total value of $365,850.00. Following the completion of the sale, the director directly owned 43,990 shares of the company’s stock, valued at $5,960,645. This represents a 5.78% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, insider Jacqueline Canney sold 7,847 shares of the company’s stock in a transaction that occurred on Friday, August 28th. The shares were sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the completion of the sale, the insider directly owned 30,042 shares of the company’s stock, valued at $4,145,796. The trade was a 20.71% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 14,081 shares of company stock worth $1,937,904. 0.34% of the stock is owned by insiders.
ServiceNow Profile
ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.
The company’s products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.
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