Analysts’ Weekly Ratings Changes for Reformation (REF)

A number of firms have modified their ratings and price targets on shares of Reformation (NYSE: REF) recently:

• 8/25/2026 – Reformation was upgraded by Zacks Research to “hold”.
• 8/24/2026 – Reformation is now covered by Guggenheim. They set a “buy” rating and a $20.00 price target on the stock.
• 8/24/2026 – Reformation is now covered by Citigroup Inc.. They set a “buy” rating and a $20.00 price target on the stock.
• 8/24/2026 – Reformation is now covered by William Blair. They set an “outperform” rating on the stock.
• 8/24/2026 – Reformation is now covered by Morgan Stanley. They set an “equal weight” rating and a $16.00 price target on the stock.
• 8/24/2026 – Reformation is now covered by Robert W. Baird. They set an “outperform” rating and a $19.00 price target on the stock.
• 8/24/2026 – Reformation is now covered by Royal Bank Of Canada. They set an “outperform” rating and a $18.00 price target on the stock.
• 8/24/2026 – Reformation is now covered by Royal Bank Of Canada. They set an “outperform” rating and a $18.00 price target on the stock.
• 8/24/2026 – Reformation is now covered by Guggenheim. They set a “buy” rating and a $20.00 price target on the stock.
• 8/24/2026 – Reformation is now covered by Robert W. Baird. They set an “outperform” rating and a $19.00 price target on the stock.
• 8/24/2026 – Reformation is now covered by JPMorgan Chase & Co.. They set an “overweight” rating and a $21.00 price target on the stock.
• 8/24/2026 – Reformation is now covered by Telsey Advisory Group. They set an “outperform” rating and a $20.00 price target on the stock.
• 8/24/2026 – Reformation is now covered by BTIG Research. They set a “buy” rating and a $20.00 price target on the stock.
• 8/8/2026 – Reformation was upgraded by Wall Street Zen to “hold”.

Insider Buying and Selling at Reformation

In other Reformation news, major shareholder Scsp Refo sold 2,987,199 shares of Reformation stock in a transaction on Friday, July 31st. The stock was sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the completion of the sale, the insider directly owned 29,091,749 shares of the company’s stock, valued at $405,829,898.55. The trade was a 9.31% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Yael Aflalo sold 1,204,029 shares of the company’s stock in a transaction on Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total value of $16,796,204.55. Following the completion of the sale, the director owned 11,725,803 shares of the company’s stock, valued at $163,574,951.85. This represents a 9.31% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 4,401,122 shares of company stock worth $61,395,652 over the last 90 days.

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.