Reformation (NYSE:REF) Director Yael Aflalo Sells 60,298 Shares of Stock

Posted by Kim Johansen on Sep 4th, 2026

Reformation Inc. (NYSE:REF – Get Free Report) Director Yael Aflalo sold 60,298 shares of the firm’s stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $13.95, for a total transaction of $841,157.10. Following the completion of the sale, the director owned 11,665,505 shares of the company’s stock, valued at approximately $162,733,794.75. This trade represents a 0.51% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink.

Yael Aflalo also recently made the following trade(s):

On Wednesday, July 29th, Yael Aflalo sold 1,204,029 shares of Reformation stock. The stock was sold at an average price of $13.95, for a total transaction of $16,796,204.55.

Reformation Price Performance

Shares of REF stock opened at $13.76 on Friday. Reformation Inc. has a 12-month low of $12.83 and a 12-month high of $17.26.

Analyst Upgrades and Downgrades

Several research analysts recently issued reports on REF shares. Royal Bank Of Canada assumed coverage on Reformation in a research report on Monday, August 24th. They set an “outperform” rating and a $18.00 target price on the stock. Morgan Stanley initiated coverage on Reformation in a report on Monday, August 24th. They issued an “equal weight” rating and a $16.00 price target for the company. Wall Street Zen upgraded Reformation to a “hold” rating in a research note on Saturday, August 8th. William Blair began coverage on shares of Reformation in a report on Monday, August 24th. They set an “outperform” rating on the stock. Finally, Guggenheim initiated coverage on shares of Reformation in a report on Monday, August 24th. They set a “buy” rating and a $20.00 price objective on the stock. Eight research analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average price target of $19.25.

View Our Latest Report on REF