Canada Goose (NYSE:GOOS – Get Free Report) and Birkenstock (NYSE:BIRK – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, profitability, analyst recommendations, risk and valuation.
Earnings and Valuation
This table compares Canada Goose and Birkenstock”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Canada Goose | $1.11 billion | 0.72 | $16.29 million | $0.39 | 20.91 |
| Birkenstock | $2.32 billion | 2.59 | $385.46 million | $2.13 | 15.85 |
Profitability
This table compares Canada Goose and Birkenstock’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Canada Goose | 3.65% | 14.28% | 4.56% |
| Birkenstock | 14.82% | 13.36% | 7.21% |
Risk & Volatility
Canada Goose has a beta of 1.62, meaning that its share price is 62% more volatile than the S&P 500. Comparatively, Birkenstock has a beta of 1.28, meaning that its share price is 28% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Canada Goose and Birkenstock, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Canada Goose | 5 | 3 | 1 | 0 | 1.56 |
| Birkenstock | 1 | 4 | 13 | 0 | 2.67 |
Canada Goose presently has a consensus price target of $11.78, suggesting a potential upside of 44.48%. Birkenstock has a consensus price target of $53.91, suggesting a potential upside of 59.70%. Given Birkenstock’s stronger consensus rating and higher possible upside, analysts clearly believe Birkenstock is more favorable than Canada Goose.
Insider and Institutional Ownership
83.6% of Canada Goose shares are held by institutional investors. Comparatively, 19.9% of Birkenstock shares are held by institutional investors. 0.5% of Canada Goose shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Summary
Birkenstock beats Canada Goose on 9 of the 14 factors compared between the two stocks.
About Canada Goose
Canada Goose Holdings Inc., together with its subsidiaries, designs, manufactures, and sells performance luxury apparel for men, women, youth, children, and babies in Canada, the United States, Asia Pacific, Europe, the Middle East, and Africa. The company operates through three segments: Direct-to-Consumer, Wholesale, and Other. It offers parkas, lightweight down jackets, rainwear, windwear, apparel, fleece, footwear, and accessories for fall, winter, and spring seasons. The company operates through national e-commerce markets and directly operated retail stores. Canada Goose Holdings Inc. was founded in 1957 and is headquartered in Toronto, Canada.
About Birkenstock
Birkenstock Holding plc manufactures and sells footwear products. It also offers sandals, shoes, closed-toe silhouettes, skincare products, and accessories. The company sells its products through e-commerce sites and a network of owned retail stores, as well as business-to-business channels. It operates in the United States, Brazil, Canada, Mexico, Europe, APMA, and internationally. Birkenstock Holding plc was founded in 1774 and is based in London, the United Kingdom. Birkenstock Holding plc is a subsidiary of BK LC Lux MidCo S.à r.l.
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