Radio One (NASDAQ:UONE – Get Free Report) and Taboola.com (NASDAQ:TBLA – Get Free Report) are both small-cap communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, analyst recommendations, valuation, profitability, earnings and risk.
Institutional and Insider Ownership
8.2% of Radio One shares are held by institutional investors. Comparatively, 42.9% of Taboola.com shares are held by institutional investors. 47.2% of Radio One shares are held by company insiders. Comparatively, 20.6% of Taboola.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of current ratings and price targets for Radio One and Taboola.com, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Radio One | 1 | 0 | 0 | 0 | 1.00 |
| Taboola.com | 0 | 3 | 4 | 0 | 2.57 |
Profitability
This table compares Radio One and Taboola.com’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Radio One | -19.04% | -7.13% | -0.43% |
| Taboola.com | 6.05% | 12.15% | 7.22% |
Valuation and Earnings
This table compares Radio One and Taboola.com”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Radio One | $374.37 million | 0.06 | -$146.87 million | ($15.11) | -0.32 |
| Taboola.com | $1.91 billion | 0.49 | $42.28 million | $0.40 | 9.32 |
Taboola.com has higher revenue and earnings than Radio One. Radio One is trading at a lower price-to-earnings ratio than Taboola.com, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
Radio One has a beta of 0.84, suggesting that its stock price is 16% less volatile than the S&P 500. Comparatively, Taboola.com has a beta of 1.5, suggesting that its stock price is 50% more volatile than the S&P 500.
Summary
Taboola.com beats Radio One on 13 of the 14 factors compared between the two stocks.
About Radio One
Urban One, Inc., together with its subsidiaries, operates as an urban-oriented multi-media company in the United States. The company operates through four segments: Radio Broadcasting, Cable Television, Reach Media, and Digital. The Radio Broadcasting segment includes radio broadcasting operations that primarily target African-American and urban listeners. As of April 30, 2023, it owned and/or operated 66 broadcast stations, including 55 FM or AM stations, 9 HD stations, and the 2 low power television stations under the Radio One tradename located in 13 urban markets. The Cable Television segment operates TV One, an African-American targeted cable television network; and CLEO TV, a lifestyle and entertainment network. The Reach Media segment operates syndicated programming, including the Get Up! Mornings with Erica Campbell Show, Rickey Smiley Morning Show, the Russ Parr Morning Show, and the DL Hughley Show. This segment also operates BlackAmericaWeb.com, an African-American targeted news and entertainment website, as well as other event related activities. The Digital segment owns Interactive One, a digital platform serving the African-American community through social content, news, information, and entertainment websites, including Cassius and Bossip, HipHopWired, and MadameNoire digital platforms and brands. The company was formerly known as Radio One, Inc. and changed its name to Urban One, Inc. in May 2017. Urban One, Inc. was founded in 1980 and is based in Silver Spring, Maryland.
About Taboola.com
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.
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