Synergy Asset Management LLC Increases Stock Holdings in Amazon.com, Inc. $AMZN

Synergy Asset Management LLC lifted its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 16.3% during the 2nd quarter, HoldingsChannel reports. The institutional investor owned 173,957 shares of the e-commerce giant’s stock after acquiring an additional 24,331 shares during the quarter. Amazon.com comprises approximately 3.9% of Synergy Asset Management LLC’s portfolio, making the stock its 5th largest holding. Synergy Asset Management LLC’s holdings in Amazon.com were worth $41,461,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other large investors also recently bought and sold shares of the company. Red Crane Wealth Management LLC grew its stake in shares of Amazon.com by 2.3% in the first quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant’s stock worth $346,000 after acquiring an additional 38 shares during the period. Robinson Smith Wealth Advisors LLC lifted its position in Amazon.com by 0.7% during the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant’s stock valued at $1,147,000 after purchasing an additional 40 shares during the period. Sfam LLC boosted its holdings in Amazon.com by 3.4% in the first quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant’s stock worth $255,000 after purchasing an additional 40 shares during the last quarter. Measured Risk Portfolios Inc. boosted its holdings in Amazon.com by 3.4% in the first quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant’s stock worth $251,000 after purchasing an additional 40 shares during the last quarter. Finally, CoreFirst Bank & Trust grew its position in Amazon.com by 1.1% in the 1st quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant’s stock worth $754,000 after purchasing an additional 40 shares during the period. 72.20% of the stock is currently owned by institutional investors.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS expansion supports long-term growth. AWS is bringing OpenAI, Meta and Anthropic models to AWS GovCloud, potentially strengthening Amazon’s position in government AI workloads. Separately, AWS plans more than $5.3 billion in cloud infrastructure investment in Saudi Arabia. Amazon brings AI models to AWS GovCloud
• Positive Sentiment: Operating momentum remains a bullish counterweight. Recent coverage highlights accelerating AWS growth, expanding advertising revenue and improving profitability. Amazon’s latest reported quarter included $200.6 billion of revenue, up nearly 20% year over year, while AWS revenue rose 36.7% to $42.2 billion and generated $16.6 billion in operating income. Analysts cited in the articles continue to see additional upside, with a reported median price target of $320. Amazon growth outlook
• Neutral Sentiment: Capital spending remains a key debate. Amazon’s roughly $220 billion 2026 capital-expenditure plan is intended to build AI and cloud capacity, but investors remain concerned about near-term free-cash-flow pressure and whether the spending will generate adequate returns.
• Negative Sentiment: FTC lawsuit creates substantial regulatory risk. The Federal Trade Commission and 22 states allege Amazon secretly manipulated ad auctions and used undisclosed surcharges to overcharge approximately 1.2 million advertisers by more than $20 billion. Potential remedies, damages, changes to Amazon Ads and reputational harm could threaten a rapidly growing, high-margin business. Amazon denies the allegations and says regulators mischaracterized its auction system. FTC lawsuit against Amazon
• Negative Sentiment: Near-term sentiment is particularly sensitive because AMZN is trading near record levels. The lawsuit gives investors a fresh reason to take profits and reassess valuation, even as the company’s underlying cloud and advertising growth remains strong.

Amazon.com Trading Down 2.5%

Shares of AMZN stock opened at $259.77 on Tuesday. Amazon.com, Inc. has a 1 year low of $196.00 and a 1 year high of $287.20. The firm has a fifty day moving average price of $252.16 and a 200-day moving average price of $241.05. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The company has a market cap of $2.80 trillion, a price-to-earnings ratio of 20.90, a PEG ratio of 1.77 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping the consensus estimate of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm had revenue of $200.61 billion during the quarter, compared to analyst estimates of $197.03 billion. During the same period in the prior year, the business posted $1.68 EPS. Amazon.com’s revenue was up 19.6% on a year-over-year basis. As a group, equities analysts predict that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Wall Street Analysts Forecast Growth

A number of brokerages have weighed in on AMZN. UBS Group set a $318.00 target price on shares of Amazon.com and gave the company a “buy” rating in a research note on Friday, July 31st. Morgan Stanley reaffirmed an “overweight” rating and issued a $335.00 price objective (up from $330.00) on shares of Amazon.com in a report on Friday, July 31st. Arete Research upped their price objective on Amazon.com from $301.00 to $310.00 and gave the company a “buy” rating in a research report on Monday, May 18th. BNP Paribas Exane increased their target price on Amazon.com from $320.00 to $345.00 and gave the company an “outperform” rating in a report on Tuesday, May 5th. Finally, Oppenheimer reissued an “outperform” rating on shares of Amazon.com in a research report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have issued a Hold rating to the company’s stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average target price of $323.09.

Insiders Place Their Bets

In related news, CEO Andrew R. Jassy sold 20,000 shares of the business’s stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the completion of the transaction, the chief executive officer directly owned 2,235,766 shares in the company, valued at approximately $579,085,751.66. The trade was a 0.89% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of the stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the sale, the chief executive officer directly owned 17,794 shares of the company’s stock, valued at $4,609,713.64. This represents a 44.97% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 70,589 shares of company stock valued at $18,314,015. 8.90% of the stock is currently owned by corporate insiders.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.