Magnolia Capital Advisors LLC Takes Position in Salesforce Inc. $CRM

Magnolia Capital Advisors LLC purchased a new stake in Salesforce Inc. (NYSE:CRM) in the 2nd quarter, according to the company in its most recent filing with the SEC. The institutional investor purchased 5,098 shares of the CRM provider’s stock, valued at approximately $799,000.

A number of other large investors have also recently bought and sold shares of CRM. Commonwealth Retirement Investments LLC acquired a new position in Salesforce in the fourth quarter valued at $25,000. Manning & Napier Advisors LLC acquired a new stake in shares of Salesforce during the second quarter worth about $26,000. Gilpin Wealth Management LLC purchased a new position in shares of Salesforce during the fourth quarter worth about $26,000. Persistent Asset Partners Ltd acquired a new position in Salesforce in the 2nd quarter valued at about $27,000. Finally, Costello Asset Management INC increased its position in Salesforce by 410.3% in the 1st quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock valued at $28,000 after acquiring an additional 119 shares during the period. Institutional investors and hedge funds own 80.43% of the company’s stock.

Salesforce Stock Up 0.2%

Salesforce stock opened at $206.01 on Thursday. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. Salesforce Inc. has a 1-year low of $146.32 and a 1-year high of $269.11. The company has a market cap of $168.72 billion, a PE ratio of 23.84, a price-to-earnings-growth ratio of 1.11 and a beta of 1.16. The stock’s 50 day moving average price is $177.13 and its 200 day moving average price is $181.60.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, topping analysts’ consensus estimates of $3.27 by $2.63. The firm had revenue of $11.35 billion for the quarter, compared to analyst estimates of $11.33 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.Salesforce’s quarterly revenue was up 10.8% on a year-over-year basis. During the same quarter in the prior year, the company posted $2.91 earnings per share. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, sell-side analysts predict that Salesforce Inc. will post 10.27 EPS for the current fiscal year.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce reported adjusted earnings of $5.90 per share, well above the $3.27 analyst consensus and up from $2.91 a year earlier. Revenue increased 10.8% year over year to $11.35 billion, narrowly exceeding estimates. Salesforce Q2 Earnings and Revenues Top Estimates
• Positive Sentiment: The company raised fiscal 2027 guidance to $46.1 billion-$46.4 billion in revenue and $16.67-$16.71 in EPS. Third-quarter guidance calls for $11.4 billion-$11.5 billion in revenue and $3.42-$3.44 in EPS, with the profit forecast above consensus. Salesforce Raises Annual Revenue Forecasts
• Positive Sentiment: Management cited momentum in AI-powered autonomous agents as a reason for increased confidence in future growth. Salesforce also recorded a roughly $2.6 billion gain on strategic investments, helped by the rising value of its Anthropic stake, boosting reported profitability. Salesforce Stock Jumps on AI Growth
• Positive Sentiment: Salesforce and Anthropic expanded their partnership through “Claudeforce,” integrating Claude with Salesforce data, workflows and governance. The offering includes prebuilt sales skills and could strengthen adoption of Salesforce’s Agentforce platform. Salesforce and Anthropic Announce Claudeforce
• Neutral Sentiment: CEO Marc Benioff rejected “SaaSpocalypse” concerns, arguing that AI is expanding rather than destroying Salesforce’s software opportunity. Investors will still look for sustained subscription growth and Agentforce monetization in coming quarters. Salesforce CEO Responds to SaaSpocalypse Concerns
• Negative Sentiment: Despite the earnings beat, quarterly revenue growth remained near 11%, so the stock’s longer-term performance depends on whether AI products produce a meaningful reacceleration rather than simply offsetting pressure on Salesforce’s core business.

Wall Street Analysts Forecast Growth

A number of analysts have weighed in on the company. Bank of America started coverage on Salesforce in a research report on Monday, May 18th. They set an “underperform” rating and a $160.00 price objective for the company. Wedbush assumed coverage on Salesforce in a research note on Wednesday, July 1st. They set an “outperform” rating for the company. Susquehanna assumed coverage on Salesforce in a research note on Wednesday, July 1st. They set a “neutral” rating for the company. Wall Street Zen downgraded Salesforce from a “buy” rating to a “hold” rating in a report on Saturday, August 1st. Finally, Phillip Securities cut shares of Salesforce from a “buy” rating to a “hold” rating and dropped their price objective for the company from $253.00 to $166.00 in a research note on Monday, June 29th. Two research analysts have rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, seventeen have issued a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat, Salesforce has an average rating of “Moderate Buy” and an average price target of $248.72.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.