Planet Fitness (PLNT) – Research Analysts’ Recent Ratings Changes

A number of research firms have changed their ratings and price targets for Planet Fitness (NYSE: PLNT):

• 8/18/2026 – Planet Fitness had its price target raised by Morgan Stanley from $47.00 to $51.00. They now have an “equal weight” rating on the stock.
• 8/7/2026 – Planet Fitness had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc.. They now have a $62.00 price target on the stock.
• 8/7/2026 – Planet Fitness had its price target lowered by Royal Bank Of Canada from $70.00 to $65.00. They now have an “outperform” rating on the stock.
• 8/7/2026 – Planet Fitness was given a new $72.00 price target by Robert W. Baird.
• 8/6/2026 – Planet Fitness was given a new $106.00 price target by Jefferies Financial Group Inc..
• 7/22/2026 – Planet Fitness had its “hold” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $55.00 price target on the stock.
• 7/20/2026 – Planet Fitness had its “overweight” rating reaffirmed by Wells Fargo & Company.
• 7/20/2026 – Planet Fitness had its price target raised by Canaccord Genuity Group Inc. from $80.00 to $82.00. They now have a “buy” rating on the stock.
• 7/20/2026 – Planet Fitness had its “buy” rating reaffirmed by UBS Group AG.
• 7/10/2026 – Planet Fitness was upgraded by Zacks Research from “strong sell” to “hold”.
• 7/9/2026 – Planet Fitness was given a new $62.00 price target by Cantor Fitzgerald.
• 7/9/2026 – Planet Fitness had its price target raised by JPMorgan Chase & Co. from $60.00 to $62.00. They now have an “overweight” rating on the stock.

Insider Buying and Selling at Planet Fitness

In other Planet Fitness news, Director Stephen Spinelli, Jr. purchased 10,000 shares of the firm’s stock in a transaction dated Monday, August 10th. The shares were bought at an average price of $49.28 per share, for a total transaction of $492,800.00. Following the purchase, the director owned 45,516 shares in the company, valued at approximately $2,243,028.48. This trade represents a 28.16% increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Corporate insiders own 0.90% of the company’s stock.

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.