Booking (BKNG) – Investment Analysts’ Weekly Ratings Changes

A number of research firms have changed their ratings and price targets for Booking (NASDAQ: BKNG):

• 8/24/2026 – Booking had its “outperform” rating reaffirmed by Evercore Inc. They now have a $270.00 price target on the stock.
• 8/10/2026 – Booking had its price target raised by Argus from $210.00 to $245.00. They now have a “buy” rating on the stock.
• 8/6/2026 – Booking had its “positive” rating reaffirmed by Susquehanna. They now have a $240.00 price target on the stock.
• 8/6/2026 – Booking was given a new $240.00 price target by DA Davidson.
• 8/5/2026 – Booking was given a new $242.00 price target by Truist Financial Corporation.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $230.00 price target on the stock.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by B. Riley Financial, Inc.. They now have a $274.00 price target on the stock, up from $264.00.
• 8/5/2026 – Booking had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc.. They now have a $240.00 price target on the stock, up from $215.00.
• 8/5/2026 – Booking was given a new $240.00 price target by Mizuho.
• 8/5/2026 – Booking was given a new $230.00 price target by Robert W. Baird.
• 8/5/2026 – Booking had its “neutral” rating reaffirmed by Piper Sandler. They now have a $215.00 price target on the stock, up from $195.00.
• 8/5/2026 – Booking was given a new $220.00 price target by Wells Fargo & Company. They now have an “equal weight” rating on the stock.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by Citigroup Inc.. They now have a $236.00 price target on the stock, up from $225.00.
• 8/5/2026 – Booking had its “outperform” rating reaffirmed by BMO Capital Markets. They now have a $250.00 price target on the stock, up from $240.00.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by Bank of America Corporation. They now have a $234.00 price target on the stock.
• 8/5/2026 – Booking had its price target raised by UBS Group AG from $266.00 to $274.00. They now have a “buy” rating on the stock.
• 8/5/2026 – Booking had its price target raised by Benchmark Co. from $220.00 to $250.00. They now have a “buy” rating on the stock.
• 8/5/2026 – Booking had its price target raised by Wedbush from $211.00 to $247.00. They now have an “outperform” rating on the stock.
• 8/5/2026 – Booking had its price target raised by Cantor Fitzgerald from $175.00 to $220.00. They now have a “neutral” rating on the stock.
• 8/5/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 7/30/2026 – Booking had its price target raised by UBS Group AG from $249.00 to $266.00. They now have a “buy” rating on the stock.
• 7/28/2026 – Booking had its “market perform” rating reaffirmed by Citigroup Inc..
• 7/20/2026 – Booking was given a new $215.00 price target by The Goldman Sachs Group, Inc.. They now have a “neutral” rating on the stock.
• 7/16/2026 – Booking is now covered by Wedbush. They set an “outperform” rating and a $211.00 price target on the stock.
• 7/14/2026 – Booking had its price target raised by Jefferies Financial Group Inc. from $180.00 to $190.00. They now have a “hold” rating on the stock.
• 7/9/2026 – Booking was given a new $210.00 price target by Argus. They now have a “buy” rating on the stock.
• 6/30/2026 – Booking was given a new $214.00 price target by Wells Fargo & Company. They now have an “equal weight” rating on the stock.

Booking Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 30th. Stockholders of record on Friday, September 11th will be paid a dividend of $0.42 per share. This represents a $1.68 dividend on an annualized basis and a dividend yield of 0.8%. The ex-dividend date is Friday, September 11th. Booking’s dividend payout ratio is currently 18.58%.

Insider Activity at Booking

In other Booking news, Director Robert J. Mylod, Jr. sold 1,000 shares of Booking stock in a transaction dated Wednesday, August 5th. The shares were sold at an average price of $206.70, for a total value of $206,700.00. Following the sale, the director owned 15,000 shares of the company’s stock, valued at approximately $3,100,500. The trade was a 6.25% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter J. Millones sold 50,050 shares of the company’s stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $207.59, for a total value of $10,389,879.50. Following the completion of the sale, the vice president directly owned 375,025 shares of the company’s stock, valued at approximately $77,851,439.75. This represents a 11.77% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders sold 77,550 shares of company stock worth $16,112,304. 0.17% of the stock is currently owned by corporate insiders.

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.