Weekly Investment Analysts’ Ratings Changes for Apple (AAPL)

Apple (NASDAQ: AAPL) recently received a number of ratings updates from brokerages and research firms:

• 8/17/2026 – Apple is now covered by The Goldman Sachs Group, Inc.. They set a “buy” rating on the stock.
• 8/17/2026 – Apple is now covered by BTIG Research. They set a “neutral” rating on the stock.
• 8/17/2026 – Apple was downgraded by Deutsche Bank Aktiengesellschaft from “buy” to “hold”.
• 8/17/2026 – Apple was downgraded by Seaport Research Partners from “buy” to “neutral”.
• 8/17/2026 – Apple is now covered by Piper Sandler. They set an “overweight” rating on the stock.
• 8/17/2026 – Apple was given a new $400.00 price target by Rothschild & Co Redburn. They now have a “buy” rating on the stock.
• 8/17/2026 – Apple was upgraded by Rothschild & Co Redburn from “neutral” to “buy”. They now have a $400.00 price target on the stock.
• 8/10/2026 – Apple was downgraded by Jefferies Financial Group Inc. from “buy” to “underperform”. They now have a $263.66 price target on the stock, down from $285.56.
• 8/4/2026 – Apple was downgraded by China Renaissance from “buy” to “hold”. They now have a $280.00 price target on the stock.
• 8/4/2026 – Apple was downgraded by DZ Bank AG from “buy” to “hold”. They now have a $310.00 price target on the stock.
• 8/3/2026 – Apple was upgraded by Weiss Ratings from “buy (b-)” to “buy (b)”.
• 8/3/2026 – Apple was downgraded by Phillip Securities from “hold” to “moderate sell”.
• 7/31/2026 – Apple had its “neutral” rating reaffirmed by UBS Group AG.
• 7/31/2026 – Apple had its “market perform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 7/31/2026 – Apple had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $350.00 price target on the stock, up from $310.00.
• 7/31/2026 – Apple had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $360.00 price target on the stock, down from $370.00.
• 7/31/2026 – Apple had its “market perform” rating reaffirmed by Raymond James Financial, Inc..
• 7/31/2026 – Apple had its “underweight” rating reaffirmed by Barclays PLC. They now have a $245.00 price target on the stock, down from $253.00.
• 7/31/2026 – Apple had its “neutral” rating reaffirmed by DA Davidson. They now have a $270.00 price target on the stock.
• 7/31/2026 – Apple had its price target lowered by JPMorgan Chase & Co. from $345.00 to $340.00. They now have an “overweight” rating on the stock.
• 7/31/2026 – Apple had its price target raised by TD Cowen from $350.00 to $400.00. They now have a “buy” rating on the stock.
• 7/31/2026 – Apple had its “hold” rating reaffirmed by Needham & Company LLC.
• 7/31/2026 – Apple had its price target lowered by Morgan Stanley from $364.00 to $360.00. They now have an “overweight” rating on the stock.
• 7/31/2026 – Apple had its price target raised by Rosenblatt Securities from $276.00 to $300.00. They now have a “neutral” rating on the stock.
• 7/28/2026 – Apple had its “underweight” rating reaffirmed by KeyCorp. They now have a $250.00 price target on the stock.
• 7/24/2026 – Apple had its price target raised by Robert W. Baird from $310.00 to $330.00. They now have an “outperform” rating on the stock.
• 7/23/2026 – Apple was given a new $364.00 price target by Morgan Stanley. They now have an “overweight” rating on the stock.
• 7/21/2026 – Apple was given a new $365.00 price target by UBS Group AG.
• 7/20/2026 – Apple was given a new $380.00 price target by Raymond James Financial, Inc..
• 7/20/2026 – Apple had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $364.00 price target on the stock, up from $360.00.
• 7/16/2026 – Apple was upgraded by HSBC Holdings plc from “hold” to “buy”. They now have a $366.00 price target on the stock, up from $260.00.
• 7/15/2026 – Apple had its “buy (b-)” rating reaffirmed by Weiss Ratings.
• 7/15/2026 – Apple was given a new $365.00 price target by Royal Bank Of Canada.
• 7/14/2026 – Apple was given a new $250.00 price target by UBS Group AG.
• 7/14/2026 – Apple was downgraded by KeyCorp from “sector weight” to “underweight”. They now have a $250.00 price target on the stock.
• 7/13/2026 – Apple had its “buy” rating reaffirmed by Citigroup Inc.. They now have a $365.00 price target on the stock, up from $315.00.
• 7/8/2026 – Apple had its “outperform” rating reaffirmed by Evercore Inc.
• 6/26/2026 – Apple had its “overweight” rating reaffirmed by Morgan Stanley.

Apple Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.

Insider Activity at Apple

In other news, insider Ben Borders sold 116 shares of Apple stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction that occurred on Tuesday, August 18th. The shares were sold at an average price of $307.49, for a total transaction of $442,478.11. Following the transaction, the senior vice president directly owned 38,668 shares of the company’s stock, valued at approximately $11,890,023.32. This represents a 3.59% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 2,994 shares of company stock worth $919,567. 0.06% of the stock is owned by company insiders.

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.