Reformation (NYSE:REF) Sets New 12-Month Low – Here’s What Happened

Reformation Inc. (NYSE:REF)’s stock price hit a new 52-week low during mid-day trading on Thursday . The company traded as low as $14.52 and last traded at $14.59, with a volume of 160414 shares trading hands. The stock had previously closed at $15.32.

Analyst Ratings Changes

Separately, Wall Street Zen upgraded shares of Reformation to a “hold” rating in a research report on Saturday, August 8th.

Reformation Price Performance

Insiders Place Their Bets

In other Reformation news, Director Yael Aflalo sold 1,204,029 shares of Reformation stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $13.95, for a total transaction of $16,796,204.55. Following the sale, the director owned 11,725,803 shares of the company’s stock, valued at $163,574,951.85. The trade was a 9.31% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, major shareholder Scsp Refo sold 2,987,199 shares of the company’s stock in a transaction on Friday, July 31st. The stock was sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the sale, the insider directly owned 29,091,749 shares of the company’s stock, valued at $405,829,898.55. The trade was a 9.31% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure.

Reformation Company Profile

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.