Puff Wealth Management LLC Purchases New Stake in Amazon.com, Inc. $AMZN

Puff Wealth Management LLC acquired a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund acquired 11,144 shares of the e-commerce giant’s stock, valued at approximately $2,656,000. Amazon.com comprises 2.7% of Puff Wealth Management LLC’s investment portfolio, making the stock its 11th biggest holding.

A number of other large investors also recently added to or reduced their stakes in AMZN. Brighton Jones LLC lifted its holdings in Amazon.com by 10.9% in the fourth quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant’s stock valued at $885,478,000 after buying an additional 397,007 shares during the period. Revolve Wealth Partners LLC grew its holdings in Amazon.com by 4.1% during the 4th quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant’s stock worth $5,495,000 after acquiring an additional 986 shares during the period. Bank Pictet & Cie Europe AG grew its holdings in Amazon.com by 2.8% during the 4th quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant’s stock worth $442,481,000 after acquiring an additional 54,987 shares during the period. Highview Capital Management LLC DE raised its position in shares of Amazon.com by 5.5% during the 4th quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant’s stock valued at $6,357,000 after acquiring an additional 1,518 shares during the last quarter. Finally, Liberty Square Wealth Partners LLC bought a new stake in shares of Amazon.com during the 4th quarter valued at $2,153,000. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In

A number of equities research analysts recently commented on the company. Zacks Research raised Amazon.com from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, August 4th. Wells Fargo & Company reissued an “overweight” rating and issued a $328.00 target price (up from $322.00) on shares of Amazon.com in a research note on Friday, July 31st. Piper Sandler restated an “overweight” rating and set a $320.00 target price (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. Truist Financial boosted their target price on Amazon.com from $320.00 to $350.00 and gave the stock a “buy” rating in a research report on Friday, July 31st. Finally, Wedbush upped their price target on Amazon.com from $293.00 to $310.00 and gave the company an “outperform” rating in a research note on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have issued a Hold rating to the stock. According to data from MarketBeat, Amazon.com has a consensus rating of “Moderate Buy” and a consensus price target of $322.56.

Amazon.com Stock Performance

AMZN stock opened at $265.84 on Thursday. The business’s 50-day moving average price is $249.09 and its two-hundred day moving average price is $239.06. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The firm has a market cap of $2.87 trillion, a PE ratio of 21.39, a P/E/G ratio of 1.73 and a beta of 1.45. Amazon.com, Inc. has a 1-year low of $196.00 and a 1-year high of $287.20.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm had revenue of $200.61 billion during the quarter, compared to analysts’ expectations of $197.03 billion. During the same period in the previous year, the firm earned $1.68 earnings per share. The company’s revenue was up 19.6% on a year-over-year basis. As a group, research analysts forecast that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Insider Activity at Amazon.com

In other Amazon.com news, SVP David Zapolsky sold 9,270 shares of the firm’s stock in a transaction that occurred on Friday, May 22nd. The shares were sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the sale, the senior vice president directly owned 41,190 shares in the company, valued at approximately $11,060,750.70. This trade represents a 18.37% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 3,741 shares of Amazon.com stock in a transaction that occurred on Monday, August 17th. The shares were sold at an average price of $262.76, for a total transaction of $982,985.16. Following the completion of the transaction, the chief executive officer directly owned 467,138 shares in the company, valued at approximately $122,745,180.88. The trade was a 0.79% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 16,011 shares of company stock valued at $4,256,608 over the last quarter. 8.90% of the stock is owned by insiders.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Prime Air expansion: Amazon plans to expand drone delivery to nearly 500 U.S. cities and towns by the end of 2026, roughly six times its current footprint. Deliveries could arrive in as little as 30 minutes for packages weighing up to five pounds. The move reinforces Amazon’s delivery advantage and supports efforts to compete with Walmart, FedEx and other logistics providers. Amazon to expand drone service to nearly 500 cities
• Positive Sentiment: AWS and AI momentum: AWS revenue reportedly grew 37% year over year to $42.2 billion in the latest quarter, its fastest growth in 18 quarters. Amazon also said its AWS AI business surpassed a $25 billion annualized revenue run rate, strengthening the case that AI workloads are accelerating cloud growth and could improve long-term earnings. Amazon’s AI business passed a $25 billion run rate
• Positive Sentiment: Infrastructure investment: Amazon increased its planned investment in a northwest Louisiana data-center campus from $12 billion to approximately $18 billion, signaling sustained demand for AWS capacity and allowing the company to secure power and water infrastructure in advance of regional grid constraints. Amazon Plugs $18B Into the Southern Power Grid
• Positive Sentiment: Analyst support: Wall Street’s average price target implies substantial potential upside, with analysts citing improving earnings estimates and AWS reacceleration. Wall Street analysts think Amazon could surge
• Neutral Sentiment: Alexa+ availability: Amazon made its AI-powered Alexa+ available at no additional cost to Fire TV users without requiring Prime membership. The broader user base could support future engagement and monetization, although the immediate financial impact is unclear. Amazon makes Alexa+ free on Fire TV
• Negative Sentiment: Capital-spending risks: The rapid data-center and AI buildout may pressure free cash flow, depreciation and returns. AWS also faces rising competition from other cloud providers and specialized AI infrastructure companies.
• Negative Sentiment: Insider transaction: CEO Douglas Herrington sold 3,741 shares worth approximately $983,000 under a pre-arranged Rule 10b5-1 plan. The sale reduced his holdings by only 0.79%, making it a limited bearish signal. SEC insider transaction filing

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.