Planet Fitness, Inc. (NYSE:PLNT) Given Average Recommendation of “Moderate Buy” by Brokerages

Shares of Planet Fitness, Inc. (NYSE:PLNT) have earned an average recommendation of “Moderate Buy” from the twenty-two research firms that are covering the stock, Marketbeat.com reports. One equities research analyst has rated the stock with a sell recommendation, nine have issued a hold recommendation, eleven have given a buy recommendation and one has assigned a strong buy recommendation to the company. The average twelve-month target price among analysts that have covered the stock in the last year is $70.0263.

Several analysts have commented on the stock. Morgan Stanley cut shares of Planet Fitness from an “overweight” rating to an “equal weight” rating and set a $47.00 target price for the company. in a research report on Friday, May 8th. Royal Bank Of Canada reduced their price target on Planet Fitness from $70.00 to $65.00 and set an “outperform” rating on the stock in a research report on Friday, August 7th. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and set a $55.00 price objective on shares of Planet Fitness in a research note on Wednesday, July 22nd. UBS Group reiterated a “buy” rating on shares of Planet Fitness in a report on Monday, July 20th. Finally, Zacks Research raised Planet Fitness from a “strong sell” rating to a “hold” rating in a research note on Friday, July 10th.

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness’ latest reported quarter provided a favorable fundamental backdrop: revenue increased 7.1% year over year to $365.22 million, while earnings per share of $0.88 exceeded analyst expectations of $0.85. Analysts currently expect approximately $3.21 in full-year EPS. Planet Fitness stock and earnings information
• Neutral Sentiment: Multiple law firms, including Rosen, Kaplan Fox, Gross, Bleichmar Fonti & Auld, and Faruqi & Faruqi, reminded investors that September 14, 2026 is the deadline to seek lead-plaintiff status in a securities class action covering purchases made from November 6, 2025, through May 6, 2026. The notices mainly seek participation from shareholders and do not represent new company operating results. Rosen Planet Fitness securities class action notice
• Negative Sentiment: The securities lawsuit alleges that Planet Fitness and certain executives misled investors about marketing effectiveness, membership growth, Black Card pricing, and financial guidance before PLNT shares fell 31.19%. If the claims proceed, the company could face legal costs, settlement exposure, and continued investor uncertainty; the allegations have not been proven in court. Planet Fitness shareholder lawsuit alert
• Negative Sentiment: Separate reports describe lawsuits involving a gym member accused of secretly recording patrons in Planet Fitness tanning rooms. The incident may add reputational, privacy, and potential liability risks, although the reports concern alleged conduct by an individual rather than an announced company finding. New York Post report on Planet Fitness tanning-room lawsuits

Planet Fitness Price Performance

Shares of NYSE:PLNT opened at $50.26 on Wednesday. The stock has a market cap of $3.80 billion, a price-to-earnings ratio of 17.04, a P/E/G ratio of 1.08 and a beta of 1.03. The company has a 50 day moving average of $52.38 and a 200-day moving average of $65.28. Planet Fitness has a one year low of $37.03 and a one year high of $114.26.

Planet Fitness (NYSE:PLNT) last announced its quarterly earnings data on Thursday, August 6th. The company reported $0.88 earnings per share for the quarter, beating the consensus estimate of $0.85 by $0.03. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The business had revenue of $365.22 million for the quarter, compared to analyst estimates of $356.21 million. During the same period in the prior year, the business posted $0.86 earnings per share. Planet Fitness’s revenue was up 7.1% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. Equities research analysts anticipate that Planet Fitness will post 3.21 earnings per share for the current year.

Insider Activity at Planet Fitness

In related news, Director Stephen Spinelli, Jr. purchased 10,000 shares of the stock in a transaction dated Monday, August 10th. The stock was bought at an average cost of $49.28 per share, with a total value of $492,800.00. Following the purchase, the director directly owned 45,516 shares in the company, valued at $2,243,028.48. The trade was a 28.16% increase in their position. The purchase was disclosed in a document filed with the SEC, which is available at this link. 0.90% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently bought and sold shares of the company. T. Rowe Price Investment Management Inc. grew its holdings in Planet Fitness by 1.6% during the fourth quarter. T. Rowe Price Investment Management Inc. now owns 9,236,173 shares of the company’s stock valued at $1,001,848,000 after purchasing an additional 149,503 shares during the period. SRS Investment Management LLC grew its holdings in shares of Planet Fitness by 4.5% in the 4th quarter. SRS Investment Management LLC now owns 4,877,578 shares of the company’s stock valued at $529,071,000 after buying an additional 212,145 shares during the period. Steadfast Capital Management LP increased its position in shares of Planet Fitness by 4.6% in the 3rd quarter. Steadfast Capital Management LP now owns 1,888,992 shares of the company’s stock valued at $196,077,000 after buying an additional 83,215 shares in the last quarter. Geode Capital Management LLC increased its position in shares of Planet Fitness by 1.6% in the 4th quarter. Geode Capital Management LLC now owns 1,658,435 shares of the company’s stock valued at $179,924,000 after buying an additional 26,575 shares in the last quarter. Finally, Goldman Sachs Group Inc. raised its stake in Planet Fitness by 1.8% during the 1st quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company’s stock worth $134,201,000 after buying an additional 24,981 shares during the period. Institutional investors own 95.53% of the company’s stock.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.