Creatd (OTCMKTS:CRTDD) and BuzzFeed (NASDAQ:BZFD) Head to Head Comparison

BuzzFeed (NASDAQ:BZFD) and Creatd (OTCMKTS:CRTDD) are both small-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends and valuation.

Valuation and Earnings

This table compares BuzzFeed and Creatd”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BuzzFeed	$185.27 million	0.23	-$57.72 million	($1.54)	-0.74
Creatd	$1.92 million	0.68	-$24.23 million	($430.20)	-0.00

Creatd has lower revenue, but higher earnings than BuzzFeed. BuzzFeed is trading at a lower price-to-earnings ratio than Creatd, indicating that it is currently the more affordable of the two stocks.

Risk & Volatility

BuzzFeed has a beta of 3.78, meaning that its stock price is 278% more volatile than the S&P 500. Comparatively, Creatd has a beta of 7.23, meaning that its stock price is 623% more volatile than the S&P 500.

Institutional and Insider Ownership

37.6% of BuzzFeed shares are owned by institutional investors. Comparatively, 8.2% of Creatd shares are owned by institutional investors. 15.6% of BuzzFeed shares are owned by insiders. Comparatively, 11.8% of Creatd shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares BuzzFeed and Creatd’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
BuzzFeed	-35.83%	-113.86%	-34.00%
Creatd	N/A	N/A	N/A

Analyst Recommendations

This is a summary of recent ratings and recommmendations for BuzzFeed and Creatd, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BuzzFeed	1	1	0	0	1.50
Creatd	0	0	0	0	0.00

BuzzFeed presently has a consensus target price of $1.00, suggesting a potential downside of 12.28%. Given BuzzFeed’s stronger consensus rating and higher possible upside, research analysts clearly believe BuzzFeed is more favorable than Creatd.

Summary

Creatd beats BuzzFeed on 7 of the 13 factors compared between the two stocks.

About BuzzFeed

BuzzFeed, Inc., a digital media company, distributes content across owned and operated, as well as third-party platforms. The company offers BuzzFeed, a go-to authority for entertainment, pop culture, and Internet with articles, lists, quizzes, videos, and original series; BuzzFeed News, a pocket friendly newsroom; Tasty, a platform for food content; HuffPost, media platform for news, politics, opinion, entertainment, features, and lifestyle content. It also provides display, programmatic, and video advertising on its owned and operated sites and applications. BuzzFeed, Inc. is headquartered in New York, New York.

About Creatd

Creatd, Inc. empowers creators, brands, and entrepreneurs through its technology and partnership. The company’s proprietary technology platforms and complementary digital businesses include Vocal for Brands, Seller’s Choice, and the intellectual property inherent in Vocal’s owned and operated digital communities and future acquisitions. The company was founded by Jeremy Phillip Frommer and Rick Schwartz on December 30, 1999 and is headquartered in New York, NY.