Analysts’ Recent Ratings Changes for AppLovin (APP)

A number of research firms have changed their ratings and price targets for AppLovin (NASDAQ: APP):

• 8/12/2026 – AppLovin had its price target lowered by BTIG Research from $574.00 to $408.00. They now have a “buy” rating on the stock.
• 8/11/2026 – AppLovin was upgraded by Phillip Securities from “moderate buy” to “strong-buy”.
• 8/11/2026 – AppLovin had its “neutral” rating reaffirmed by Bank of America Corporation. They now have a $400.00 price target on the stock, down from $430.00.
• 8/7/2026 – AppLovin had its price target lowered by Citigroup Inc. from $710.00 to $650.00. They now have a “buy” rating on the stock.
• 8/6/2026 – AppLovin was upgraded by Weiss Ratings from “hold (c)” to “hold (c+)”.
• 8/6/2026 – AppLovin had its price target lowered by Wedbush from $640.00 to $610.00. They now have an “outperform” rating on the stock.
• 8/6/2026 – AppLovin had its price target lowered by Benchmark Co. from $775.00 to $500.00. They now have a “buy” rating on the stock.
• 8/6/2026 – AppLovin had its “sector outperform” rating reaffirmed by Scotiabank. They now have a $515.00 price target on the stock.
• 8/6/2026 – AppLovin had its price target lowered by UBS Group AG from $798.00 to $790.00. They now have a “buy” rating on the stock.
• 8/6/2026 – AppLovin was downgraded by Piper Sandler from “overweight” to “neutral”. They now have a $385.00 price target on the stock, down from $665.00.
• 8/6/2026 – AppLovin had its price target lowered by The Goldman Sachs Group, Inc. from $585.00 to $465.00. They now have a “neutral” rating on the stock.
• 8/6/2026 – AppLovin had its price target lowered by Morgan Stanley from $720.00 to $650.00. They now have an “overweight” rating on the stock.
• 8/6/2026 – AppLovin had its price target lowered by Royal Bank Of Canada from $700.00 to $575.00. They now have an “outperform” rating on the stock.
• 8/6/2026 – AppLovin had its price target lowered by BTIG Research from $640.00 to $574.00. They now have a “buy” rating on the stock.
• 8/6/2026 – AppLovin had its price target lowered by Bank of America Corporation from $705.00 to $430.00. They now have a “buy” rating on the stock.
• 8/6/2026 – AppLovin had its “equal weight” rating reaffirmed by Wells Fargo & Company. They now have a $357.00 price target on the stock, down from $575.00.
• 8/6/2026 – AppLovin had its price target lowered by Needham & Company LLC from $700.00 to $500.00. They now have a “buy” rating on the stock.
• 8/3/2026 – AppLovin had its price target raised by UBS Group AG from $750.00 to $798.00. They now have a “buy” rating on the stock.
• 7/23/2026 – AppLovin was downgraded by Weiss Ratings from “hold (c+)” to “hold (c)”.
• 7/8/2026 – AppLovin was upgraded by Weiss Ratings from “hold (c)” to “hold (c+)”.
• 7/7/2026 – AppLovin had its “overweight” rating reaffirmed by Piper Sandler.
• 7/7/2026 – AppLovin had its price target raised by Wells Fargo & Company from $571.00 to $575.00. They now have an “overweight” rating on the stock.
• 6/29/2026 – AppLovin is now covered by Raymond James Financial, Inc.. They set a “strong-buy” rating and a $640.00 price target on the stock.
• 6/29/2026 – AppLovin is now covered by Raymond James Financial, Inc.. They set a “strong-buy” rating and a $640.00 price target on the stock.
• 6/22/2026 – AppLovin had its “buy” rating reaffirmed by Citigroup Inc..

Insider Transactions at AppLovin

In related news, CTO Vasily Shikin sold 62,804 shares of the firm’s stock in a transaction dated Friday, May 22nd. The stock was sold at an average price of $484.42, for a total transaction of $30,423,513.68. Following the sale, the chief technology officer owned 3,189,739 shares of the company’s stock, valued at $1,545,173,366.38. This trade represents a 1.93% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Eduardo Vivas sold 163,910 shares of the business’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $504.06, for a total transaction of $82,620,474.60. Following the completion of the transaction, the director owned 6,785,087 shares of the company’s stock, valued at $3,420,090,953.22. This represents a 2.36% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 393,000 shares of company stock worth $197,297,363. Company insiders own 12.81% of the company’s stock.

AppLovin Corporation is a Palo Alto–based mobile technology company that provides software and services to help app developers grow and monetize their businesses. The company operates a data-driven advertising and marketing platform that connects app publishers and advertisers, delivering tools for user acquisition, monetization, analytics and creative optimization. AppLovin’s technology is integrated into a broad set of mobile applications through software development kits (SDKs) and ad products designed to maximize revenue and engagement for developers.

Key components of AppLovin’s offering include an ad mediation and exchange platform that enables publishers to manage and monetize inventory across multiple demand sources, and a user-acquisition platform that helps advertisers target and scale campaigns.