Zebra Technologies (NASDAQ:ZBRA) Rating Increased to Strong-Buy at Zacks Research

Zacks Research upgraded shares of Zebra Technologies (NASDAQ:ZBRA) from a hold rating to a strong-buy rating in a research report sent to investors on Tuesday morning,Zacks.com reports.

Several other brokerages also recently weighed in on ZBRA. Northcoast Research decreased their target price on shares of Zebra Technologies from $364.00 to $344.00 and set a “buy” rating for the company in a research note on Monday, April 27th. TD Cowen upped their target price on shares of Zebra Technologies from $400.00 to $450.00 and gave the company a “buy” rating in a research note on Wednesday, August 5th. Robert W. Baird lifted their target price on Zebra Technologies from $300.00 to $310.00 and gave the stock an “outperform” rating in a research report on Wednesday, May 13th. Needham & Company LLC increased their target price on shares of Zebra Technologies from $345.00 to $410.00 and gave the stock a “buy” rating in a report on Wednesday, August 5th. Finally, Morgan Stanley set a $360.00 target price on Zebra Technologies in a research note on Wednesday, August 5th. One analyst has rated the stock with a Strong Buy rating, nine have given a Buy rating and three have issued a Hold rating to the company. According to MarketBeat, Zebra Technologies currently has an average rating of “Moderate Buy” and an average target price of $381.00.

Zebra Technologies Price Performance

Shares of ZBRA opened at $378.37 on Tuesday. The stock’s 50 day moving average is $272.64 and its two-hundred day moving average is $246.20. Zebra Technologies has a twelve month low of $199.05 and a twelve month high of $386.23. The firm has a market capitalization of $18.02 billion, a PE ratio of 34.62 and a beta of 1.59. The company has a current ratio of 0.52, a quick ratio of 0.33 and a debt-to-equity ratio of 0.14.

Zebra Technologies (NASDAQ:ZBRA) last posted its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $4.36 by $1.99. The company had revenue of $1.56 billion during the quarter, compared to the consensus estimate of $1.50 billion. Zebra Technologies had a net margin of 9.22% and a return on equity of 22.29%. The company’s revenue for the quarter was up 20.4% on a year-over-year basis. During the same period last year, the firm earned $3.61 EPS. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. Research analysts anticipate that Zebra Technologies will post 17.22 earnings per share for the current year.

Insider Buying and Selling at Zebra Technologies

In other Zebra Technologies news, Director Linda Connly sold 500 shares of the business’s stock in a transaction dated Monday, August 10th. The shares were sold at an average price of $377.68, for a total transaction of $188,840.00. Following the sale, the director directly owned 3,708 shares in the company, valued at approximately $1,400,437.44. The trade was a 11.88% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Loizides Melissa Luff sold 500 shares of the company’s stock in a transaction that occurred on Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total transaction of $126,975.00. Following the completion of the sale, the insider directly owned 3,702 shares of the company’s stock, valued at approximately $940,122.90. This represents a 11.90% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 4,500 shares of company stock valued at $1,629,015. Company insiders own 0.91% of the company’s stock.

Institutional Investors Weigh In On Zebra Technologies

A number of institutional investors have recently added to or reduced their stakes in ZBRA. Vanguard Group Inc. increased its position in shares of Zebra Technologies by 2.0% during the 4th quarter. Vanguard Group Inc. now owns 6,645,605 shares of the industrial products company’s stock valued at $1,613,686,000 after purchasing an additional 132,151 shares during the period. State Street Corp lifted its holdings in shares of Zebra Technologies by 1.0% in the fourth quarter. State Street Corp now owns 2,263,614 shares of the industrial products company’s stock valued at $549,651,000 after buying an additional 21,488 shares during the period. Invesco Ltd. boosted its stake in Zebra Technologies by 30.1% during the fourth quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company’s stock valued at $437,444,000 after buying an additional 416,568 shares in the last quarter. Geode Capital Management LLC boosted its stake in Zebra Technologies by 0.4% during the fourth quarter. Geode Capital Management LLC now owns 1,338,221 shares of the industrial products company’s stock valued at $323,697,000 after buying an additional 5,224 shares in the last quarter. Finally, Boston Partners grew its holdings in Zebra Technologies by 0.4% during the third quarter. Boston Partners now owns 1,130,117 shares of the industrial products company’s stock worth $335,940,000 after acquiring an additional 4,237 shares during the period. 91.03% of the stock is currently owned by institutional investors and hedge funds.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.