Alphabet Inc. $GOOG Shares Acquired by Heck Capital Advisors LLC

Heck Capital Advisors LLC lifted its holdings in Alphabet Inc. (NASDAQ:GOOG) by 298.2% during the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 22,229 shares of the information services provider’s stock after buying an additional 16,647 shares during the quarter. Heck Capital Advisors LLC’s holdings in Alphabet were worth $7,854,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also recently bought and sold shares of the business. Imprint Wealth LLC purchased a new stake in shares of Alphabet during the 3rd quarter worth $31,000. Nvest Wealth Strategies Inc. purchased a new position in shares of Alphabet in the 4th quarter valued at about $38,000. Lifetime Wealth Management P.C. purchased a new position in shares of Alphabet in the 4th quarter valued at about $38,000. Bard Associates Inc. acquired a new stake in shares of Alphabet in the fourth quarter valued at about $41,000. Finally, Towne Trust Company N.A lifted its stake in shares of Alphabet by 34.0% in the fourth quarter. Towne Trust Company N.A now owns 134 shares of the information services provider’s stock valued at $42,000 after purchasing an additional 34 shares during the period. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insiders Place Their Bets

In other news, Director John L. Hennessy sold 1,050 shares of the company’s stock in a transaction on Monday, June 15th. The stock was sold at an average price of $368.63, for a total value of $387,061.50. Following the sale, the director directly owned 1,481 shares in the company, valued at $545,941.03. This represents a 41.49% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider John Kent Walker sold 8,998 shares of the stock in a transaction on Monday, June 29th. The shares were sold at an average price of $349.29, for a total value of $3,142,911.42. Following the sale, the insider directly owned 75,290 shares in the company, valued at approximately $26,298,044.10. The trade was a 10.68% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders sold 600,547 shares of company stock valued at $16,255,540. Corporate insiders own 12.99% of the company’s stock.

Analyst Ratings Changes

GOOG has been the topic of several recent analyst reports. Citigroup restated a “market outperform” rating on shares of Alphabet in a research report on Wednesday, July 22nd. Royal Bank Of Canada reiterated a “buy” rating and set a $475.00 price target on shares of Alphabet in a research report on Thursday, July 23rd. Weiss Ratings reissued a “buy (b)” rating on shares of Alphabet in a research note on Friday, July 17th. TD Cowen restated a “buy” rating and issued a $475.00 price target on shares of Alphabet in a report on Thursday, July 23rd. Finally, Scotiabank reaffirmed an “outperform” rating and set a $450.00 price objective (up from $400.00) on shares of Alphabet in a report on Thursday, April 30th. Six analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat, Alphabet has an average rating of “Buy” and an average price target of $410.09.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google’s Gemini app surpassed 1 billion monthly active users, marking the 14th Google product to reach that milestone. The figure supports Alphabet’s argument that its AI products are gaining meaningful consumer traction. Google’s Gemini app surges to one billion users
• Positive Sentiment: Ryanair agreed to a five-year Google Cloud partnership covering Gemini and DeepMind models, including crew scheduling and operational decisions. The deal offers another example of enterprise demand for Google Cloud’s AI capabilities. Ryanair signs five-year Google Cloud deal
• Positive Sentiment: Several analysts remain bullish, with reported buy or equivalent ratings and a median GOOGL price target of $422.50. Recent institutional filings also showed purchases by Vanguard Personalized Indexing, BlackRock, State Street and Berkshire Hathaway, although the filings reflect earlier reporting periods.
• Neutral Sentiment: Alphabet will meet White House officials alongside Meta, Anthropic and OpenAI to discuss voluntary safety testing for advanced AI models. Cooperation could improve industry credibility, but the meeting highlights increasing scrutiny of AI risks. Alphabet, Meta and AI safety discussions
• Negative Sentiment: The main pressure appears to be concern over Alphabet’s elevated AI infrastructure spending—reported capital-expenditure guidance of roughly $195 billion to $205 billion for 2026—and its effect on margins, free cash flow and investment returns. A broader decline in large-cap technology stocks added to the selling.
• Negative Sentiment: French news organizations asked regulators to intervene over Google’s AI-generated search summaries, arguing that they reduce traffic to publishers. Alphabet also faces thousands of social-media addiction lawsuits and broader concerns about AI safety and misinformation. French media asks watchdog to act on Google’s AI

Alphabet Stock Performance

Shares of GOOG opened at $343.00 on Wednesday. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16. The stock has a market cap of $4.19 trillion, a P/E ratio of 17.23, a PEG ratio of 1.00 and a beta of 1.23. The company has a 50-day moving average of $353.30 and a two-hundred day moving average of $339.36. Alphabet Inc. has a 12-month low of $197.46 and a 12-month high of $404.47.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.87 by $6.24. The company had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The company’s revenue for the quarter was up 24.2% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $2.31 earnings per share. As a group, research analysts predict that Alphabet Inc. will post 20.51 EPS for the current fiscal year.

Alphabet Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be issued a dividend of $0.22 per share. This represents a $0.88 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date is Friday, September 4th. Alphabet’s dividend payout ratio is 4.42%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.