Roku (NASDAQ:ROKU) Insider Charles Collier Sells 20,538 Shares of Stock

Roku, Inc. (NASDAQ:ROKU) insider Charles Collier sold 20,538 shares of the company’s stock in a transaction on Tuesday, August 4th. The shares were sold at an average price of $145.93, for a total value of $2,997,110.34. Following the completion of the transaction, the insider owned 15,200 shares of the company’s stock, valued at $2,218,136. The trade was a 57.47% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Charles Collier also recently made the following trade(s):

• On Monday, July 6th, Charles Collier sold 20,538 shares of Roku stock. The stock was sold at an average price of $142.51, for a total value of $2,926,870.38.
• On Thursday, June 4th, Charles Collier sold 20,537 shares of Roku stock. The stock was sold at an average price of $124.94, for a total value of $2,565,892.78.
• On Tuesday, June 2nd, Charles Collier sold 7,067 shares of Roku stock. The shares were sold at an average price of $127.26, for a total value of $899,346.42.

Roku Price Performance

NASDAQ ROKU opened at $146.96 on Thursday. Roku, Inc. has a 12 month low of $78.53 and a 12 month high of $148.88. The company has a 50-day moving average of $137.55 and a 200-day moving average of $115.71. The company has a market cap of $21.67 billion, a P/E ratio of 110.50 and a beta of 2.01.

Wall Street Analyst Weigh In

ROKU has been the topic of a number of recent analyst reports. Oppenheimer downgraded shares of Roku from an “outperform” rating to a “market perform” rating in a research note on Monday, June 15th. Susquehanna lowered Roku from a “positive” rating to a “neutral” rating and set a $160.00 target price on the stock. in a research report on Tuesday, June 16th. Citigroup lifted their target price on Roku from $120.00 to $157.00 and gave the company a “neutral” rating in a report on Friday, July 17th. Piper Sandler lowered Roku from an “overweight” rating to a “neutral” rating and upped their price target for the stock from $148.00 to $160.00 in a research note on Tuesday, June 16th. Finally, Weiss Ratings reiterated a “hold (c-)” rating on shares of Roku in a report on Friday, May 15th. Ten analysts have rated the stock with a Buy rating and seventeen have issued a Hold rating to the company’s stock. According to data from MarketBeat, the stock has a consensus rating of “Hold” and a consensus target price of $155.12.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Analysts expect Roku’s platform business—including advertising and streaming services—to remain the key growth engine in the second quarter. Strong ad trends, user engagement, and an upbeat outlook could support the stock if management meets or exceeds expectations. Yahoo Finance earnings preview
• Positive Sentiment: Roku is scheduled to report second-quarter earnings after the market close on August 6. The shares’ approach toward a three-year high indicates that investors are positioning for potentially strong results, although elevated expectations increase the risk of volatility. Schaeffers Research earnings article
• Positive Sentiment: Roku has added four free channels, a move that could modestly expand content availability and viewing engagement, supporting the platform’s advertising ecosystem. Roku free channels article
• Neutral Sentiment: Consumer coverage highlights Roku device recommendations, remote-control features, and troubleshooting guidance. These stories may help product awareness but are unlikely to materially affect near-term financial results. Pocket-lint Roku product article
• Negative Sentiment: The main earnings risk is continued weakness in device sales, along with uncertainty surrounding advertising trends and Roku’s pending Fox acquisition. With the stock already valued at a high earnings multiple and near its 12-month high, disappointing guidance could trigger a sharp pullback. Zacks earnings preview

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of ROKU. Empowered Funds LLC lifted its position in shares of Roku by 18.6% in the 1st quarter. Empowered Funds LLC now owns 3,291 shares of the company’s stock worth $232,000 after buying an additional 515 shares during the last quarter. Focus Partners Wealth bought a new position in Roku in the 1st quarter valued at about $229,000. EverSource Wealth Advisors LLC boosted its holdings in shares of Roku by 145.4% in the second quarter. EverSource Wealth Advisors LLC now owns 1,394 shares of the company’s stock valued at $123,000 after acquiring an additional 826 shares in the last quarter. First Trust Advisors LP increased its position in shares of Roku by 231.0% during the 2nd quarter. First Trust Advisors LP now owns 70,786 shares of the company’s stock valued at $6,221,000 after purchasing an additional 49,399 shares during the period. Finally, Brown Advisory Inc. acquired a new position in Roku during the second quarter worth about $326,000. Institutional investors own 86.30% of the company’s stock.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.