Analyzing Onion Global (NYSE:OG) and eBay (NASDAQ:EBAY)

eBay (NASDAQ:EBAY) and Onion Global (NYSE:OG) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, risk, earnings and dividends.

Risk and Volatility

eBay has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500. Comparatively, Onion Global has a beta of -3.42, meaning that its share price is 442% less volatile than the S&P 500.

Profitability

This table compares eBay and Onion Global’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
eBay	17.58%	46.11%	11.97%
Onion Global	N/A	N/A	N/A

Earnings and Valuation

This table compares eBay and Onion Global”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
eBay	$11.60 billion	4.10	$2.03 billion	$4.41	24.31
Onion Global	$2.04 billion	0.00	-$55.90 million	N/A	N/A

eBay has higher revenue and earnings than Onion Global.

Analyst Ratings

This is a breakdown of recent ratings and price targets for eBay and Onion Global, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
eBay	2	17	14	0	2.36
Onion Global	0	0	0	0	0.00

eBay presently has a consensus target price of $110.58, indicating a potential upside of 3.13%. Given eBay’s stronger consensus rating and higher possible upside, equities analysts clearly believe eBay is more favorable than Onion Global.

Institutional & Insider Ownership

87.5% of eBay shares are owned by institutional investors. Comparatively, 2.6% of Onion Global shares are owned by institutional investors. 0.7% of eBay shares are owned by insiders. Comparatively, 50.9% of Onion Global shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

eBay beats Onion Global on 11 of the 12 factors compared between the two stocks.

About eBay

eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company’s marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. Its platforms enable users to list, sell, and buy various products. The company was founded in 1995 and is headquartered in San Jose, California.

About Onion Global

Onion Global Limited operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform comprises brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products. The company was incorporated in 2009 and is based in Guangzhou, the People's Republic of China.