Primerica (PRI) – Research Analysts’ Weekly Ratings Changes

Several analysts have recently updated their ratings and price targets for Primerica (NYSE: PRI):

• 7/24/2026 – Primerica was upgraded by Weiss Ratings from “buy (b)” to “buy (b+)”.
• 7/22/2026 – Primerica had its price target raised by TD Cowen from $322.00 to $360.00. They now have a “buy” rating on the stock.
• 7/13/2026 – Primerica had its price target raised by Keefe, Bruyette & Woods from $305.00 to $323.00. They now have a “market perform” rating on the stock.
• 7/10/2026 – Primerica had its price target raised by Jefferies Financial Group Inc. from $266.00 to $268.00. They now have a “hold” rating on the stock.

Primerica Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Friday, June 12th. Shareholders of record on Thursday, May 21st were issued a $1.20 dividend. This represents a $4.80 annualized dividend and a yield of 1.5%. The ex-dividend date of this dividend was Thursday, May 21st. Primerica’s dividend payout ratio (DPR) is presently 20.13%.

Insider Activity at Primerica

In related news, President Peter W. Schneider sold 1,800 shares of Primerica stock in a transaction on Monday, May 18th. The shares were sold at an average price of $279.64, for a total value of $503,352.00. Following the sale, the president owned 9,811 shares of the company’s stock, valued at approximately $2,743,548.04. This trade represents a 15.50% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Glenn J. Williams sold 1,500 shares of Primerica stock in a transaction dated Friday, June 12th. The stock was sold at an average price of $280.49, for a total value of $420,735.00. Following the completion of the sale, the chief executive officer owned 33,696 shares in the company, valued at approximately $9,451,391.04. The trade was a 4.26% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 0.63% of the stock is currently owned by company insiders.

Primerica, Inc is a financial services company that focuses on delivering term life insurance and investment products to middle-income households in the United States and Canada. The firm operates a network of independent, licensed representatives who provide personalized guidance on coverage needs, retirement planning, and wealth accumulation. Primerica’s core mission is to help clients obtain affordable life insurance protection while also offering a suite of savings and investment solutions designed for long-term financial security.

In addition to term life insurance, Primerica offers a range of financial products and services that include mutual funds, annuities, auto and home insurance through partner carriers, and personal lending solutions such as secured and unsecured loans.