NewEdge Wealth LLC cut its holdings in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 7.5% during the first quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 222,098 shares of the CRM provider’s stock after selling 18,014 shares during the period. NewEdge Wealth LLC’s holdings in Salesforce were worth $41,459,000 at the end of the most recent quarter.
Several other hedge funds and other institutional investors have also recently made changes to their positions in CRM. Commonwealth Retirement Investments LLC acquired a new stake in Salesforce in the fourth quarter worth about $25,000. Key Capital Management INC purchased a new stake in shares of Salesforce during the fourth quarter worth about $26,000. Gilpin Wealth Management LLC acquired a new position in shares of Salesforce during the fourth quarter valued at about $26,000. Legacy Bridge LLC acquired a new position in shares of Salesforce during the fourth quarter valued at about $27,000. Finally, Birchwood Financial Partners Inc. purchased a new position in shares of Salesforce in the 4th quarter valued at approximately $28,000. Hedge funds and other institutional investors own 80.43% of the company’s stock.
Salesforce Stock Performance
Shares of NYSE CRM opened at $163.37 on Thursday. The company has a 50 day simple moving average of $170.50 and a two-hundred day simple moving average of $188.64. The stock has a market cap of $133.80 billion, a price-to-earnings ratio of 18.91, a PEG ratio of 0.92 and a beta of 1.18. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $274.00.
Salesforce Dividend Announcement
The business also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were issued a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a yield of 1.1%. The ex-dividend date of this dividend was Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is 20.37%.
Trending Headlines about Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Some analysts still see Salesforce as undervalued versus its growth prospects, citing its AI pivot, stronger earnings revisions, and relatively attractive valuation compared with peers. Salesforce vs. Adobe: Which Enterprise Software Stock Has the Edge?
- Positive Sentiment: Salesforce is also getting attention for AI-related opportunities, including broader adoption of its Missionforce platform by the U.S. Air Force for fleet management, which supports the company’s enterprise and government cloud story. Salesforce (CRM) Lands Broad Air Force Role Managing A Global Military Vehicle Fleet
- Neutral Sentiment: Momentum appears to be stabilizing across beaten-down software names, but investor sentiment remains cautious as AI fears continue to cloud the sector’s growth outlook. CRM, WDAY, TEAM Bounce Back: Can Momentum Continue?
- Neutral Sentiment: Separate reports noted Salesforce remains widely watched by investors, with some articles arguing the stock still has upside from current levels, though conviction is mixed. Salesforce Cratered 33% in 2026. One Analyst Sees It Exploding Nearly 200%
- Negative Sentiment: Reports that Morgan Stanley cut its rating and price target are the most direct reason for weakness, as the bank sees only balanced risk/reward without a meaningful growth catalyst. Morgan Stanley Slashes Salesforce Price Target By 35%
- Negative Sentiment: More bearish commentary highlighted that AI-enabled rivals and low-cost CRM alternatives could pressure Salesforce’s pricing power and long-term growth. Curative CEO says company ditched a $600k-a-year Salesforce contract after vibecoding a CRM in 2 months
- Negative Sentiment: Fresh competition headlines around AI sales tools, plus speculation about a new Slack rival from Jack Dorsey, add to concerns that Salesforce’s ecosystem could face more competitive pressure. Twitter Founder Jack Dorsey is Making a New Slack — Should Salesforce Investors Be Worried?
Analyst Ratings Changes
Several research firms have weighed in on CRM. UBS Group reissued an “equal weight” rating on shares of Salesforce in a research report on Tuesday. Weiss Ratings raised shares of Salesforce from a “sell (d+)” rating to a “hold (c-)” rating in a report on Tuesday, July 7th. TD Cowen reiterated a “buy” rating on shares of Salesforce in a research note on Friday, June 12th. KeyCorp lowered shares of Salesforce from an “overweight” rating to a “sector weight” rating in a report on Wednesday, July 8th. Finally, B. Riley Financial upped their target price on Salesforce from $205.00 to $240.00 and gave the company a “buy” rating in a research report on Thursday, May 28th. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-four have assigned a Buy rating, seventeen have given a Hold rating and three have given a Sell rating to the company. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $249.51.
Read Our Latest Report on Salesforce
About Salesforce
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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