Brokerages Set Planet Fitness, Inc. (NYSE:PLNT) Target Price at $74.71

Shares of Planet Fitness, Inc. (NYSE:PLNT) have been assigned an average rating of “Moderate Buy” from the twenty-two ratings firms that are presently covering the firm, MarketBeat reports. One equities research analyst has rated the stock with a sell recommendation, nine have assigned a hold recommendation, eleven have assigned a buy recommendation and one has given a strong buy recommendation to the company. The average 12-month target price among brokerages that have updated their coverage on the stock in the last year is $74.8158.

PLNT has been the topic of several research reports. William Blair cut shares of Planet Fitness from an “outperform” rating to a “market perform” rating in a research report on Thursday, May 7th. Bank of America reaffirmed a “neutral” rating and set a $59.00 target price (down from $110.00) on shares of Planet Fitness in a research note on Friday, May 8th. Deutsche Bank Aktiengesellschaft reduced their target price on shares of Planet Fitness from $98.00 to $61.00 and set a “hold” rating on the stock in a report on Friday, May 8th. Royal Bank Of Canada decreased their price target on shares of Planet Fitness from $85.00 to $55.00 and set an “outperform” rating for the company in a research report on Friday, May 8th. Finally, Morgan Stanley lowered Planet Fitness from an “overweight” rating to an “equal weight” rating and set a $47.00 price objective on the stock. in a research report on Friday, May 8th.

Insider Transactions at Planet Fitness

In related news, Director Frances G. Rathke bought 5,000 shares of the stock in a transaction that occurred on Friday, May 8th. The stock was purchased at an average cost of $46.21 per share, with a total value of $231,050.00. Following the purchase, the director directly owned 5,000 shares of the company’s stock, valued at $231,050. This trade represents a ∞ increase in their position. The purchase was disclosed in a document filed with the SEC, which can be accessed through this link. Company insiders own 0.90% of the company’s stock.

Hedge Funds Weigh In On Planet Fitness

Hedge funds and other institutional investors have recently made changes to their positions in the stock. Versant Capital Management Inc increased its stake in shares of Planet Fitness by 285.9% during the second quarter. Versant Capital Management Inc now owns 494 shares of the company’s stock worth $26,000 after buying an additional 366 shares during the period. V Square Quantitative Management LLC acquired a new stake in Planet Fitness in the fourth quarter valued at approximately $27,000. Clearstead Advisors LLC lifted its stake in Planet Fitness by 135.9% in the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after acquiring an additional 193 shares during the last quarter. EverSource Wealth Advisors LLC lifted its stake in Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after acquiring an additional 214 shares during the last quarter. Finally, Los Angeles Capital Management LLC acquired a new position in Planet Fitness during the 4th quarter worth approximately $41,000. Hedge funds and other institutional investors own 95.53% of the company’s stock.

Planet Fitness Stock Performance

NYSE:PLNT opened at $55.35 on Friday. The stock has a market capitalization of $4.40 billion, a P/E ratio of 19.98, a PEG ratio of 1.14 and a beta of 1.04. The company has a 50 day moving average price of $51.89 and a 200 day moving average price of $71.75. Planet Fitness has a fifty-two week low of $37.03 and a fifty-two week high of $114.47.

Planet Fitness (NYSE:PLNT) last posted its earnings results on Thursday, May 7th. The company reported $0.74 earnings per share for the quarter, beating the consensus estimate of $0.63 by $0.11. Planet Fitness had a net margin of 16.52% and a negative return on equity of 81.29%. The firm had revenue of $337.24 million during the quarter, compared to the consensus estimate of $298.60 million. During the same quarter last year, the firm earned $0.59 EPS. The firm’s revenue for the quarter was up 21.9% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Research analysts forecast that Planet Fitness will post 3.18 earnings per share for the current fiscal year.

Key Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness announced that Franchise Equity Partners acquired Bravo Fit, its Australian franchisee, and Planet Fitness exited its minority ownership stake. The deal highlights continued international expansion and reinforces the company’s push to grow its brand in Australia. Article Title
• Neutral Sentiment: Multiple law firms continued issuing reminders and deadline notices related to an already filed securities class-action lawsuit against Planet Fitness for investors who bought shares between November 6, 2025 and May 6, 2026. These notices add legal overhang, but they are largely repetitive updates. Article Title
• Negative Sentiment: The class-action case centers on allegations that Planet Fitness misrepresented membership growth and then revealed slower net member growth, cut 2026 guidance, withdrew its three-year growth algorithm, and paused its Black Card price rollout. Those allegations are the key reason the stock has been under pressure. Article Title

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.