Salesforce Inc. $CRM Shares Acquired by Parr Mcknight Wealth Management Group LLC

Parr Mcknight Wealth Management Group LLC increased its position in shares of Salesforce Inc. (NYSE:CRM) by 305.8% during the first quarter, Holdings Channel reports. The institutional investor owned 10,807 shares of the CRM provider’s stock after buying an additional 8,144 shares during the quarter. Parr Mcknight Wealth Management Group LLC’s holdings in Salesforce were worth $2,017,000 as of its most recent SEC filing.

Several other hedge funds have also recently added to or reduced their stakes in the company. Commonwealth Retirement Investments LLC acquired a new position in Salesforce during the 4th quarter worth approximately $25,000. Board of the Pension Protection Fund purchased a new stake in shares of Salesforce during the 4th quarter worth $26,000. Key Capital Management INC purchased a new stake in shares of Salesforce during the 4th quarter worth $26,000. Gilpin Wealth Management LLC purchased a new position in Salesforce in the fourth quarter valued at $26,000. Finally, Legacy Bridge LLC purchased a new position in Salesforce in the fourth quarter valued at $27,000. Institutional investors and hedge funds own 80.43% of the company’s stock.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce announced a $1 billion investment in Switzerland over five years to expand adoption of agentic AI, reinforcing its commitment to AI-led growth and potentially strengthening its international enterprise relationships.
• Positive Sentiment: A bullish deep-dive argued Salesforce is trading at a depressed valuation, with strong free-cash-flow generation and a large debt-funded buyback that reduced share count by more than 10%, signaling management confidence in the business.
• Neutral Sentiment: Salesforce also unveiled MCP-powered capabilities for Slackbot, which could improve product usefulness and customer engagement, but the market may need proof that these features translate into faster growth.
• Neutral Sentiment: Triveni Power Transmission’s partnership with Salesforce for customer engagement in manufacturing adds another example of industry adoption, though the near-term financial impact appears limited.
• Negative Sentiment: KeyBanc’s downgrade and slightly lower earnings forecast added to investor skepticism that Agentforce will become a major growth catalyst soon.
• Negative Sentiment: Several market commentaries highlighted that CRM has been a weak performer over the past year, and the recent pullback suggests investors remain cautious despite its lower valuation.

Analyst Upgrades and Downgrades

A number of brokerages have issued reports on CRM. Cantor Fitzgerald reaffirmed an “overweight” rating and set a $250.00 price target on shares of Salesforce in a report on Thursday, May 28th. Canaccord Genuity Group reissued a “buy” rating and set a $225.00 target price on shares of Salesforce in a research report on Tuesday, June 16th. UBS Group began coverage on Salesforce in a research note on Wednesday, July 1st. They set an “overweight” rating for the company. Weiss Ratings raised Salesforce from a “sell (d+)” rating to a “hold (c-)” rating in a report on Tuesday, July 7th. Finally, Wall Street Zen upgraded shares of Salesforce from a “hold” rating to a “buy” rating in a research note on Saturday, June 6th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, fourteen have given a Hold rating and three have issued a Sell rating to the stock. According to MarketBeat.com, Salesforce currently has a consensus rating of “Moderate Buy” and an average price target of $254.42.

Salesforce Stock Performance

Shares of CRM stock opened at $163.34 on Monday. The stock’s 50-day moving average is $171.89 and its two-hundred day moving average is $194.02. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. Salesforce Inc. has a 1 year low of $146.32 and a 1 year high of $274.00. The firm has a market cap of $133.77 billion, a price-to-earnings ratio of 18.90, a PEG ratio of 0.88 and a beta of 1.18.

Salesforce (NYSE:CRM) last posted its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, beating the consensus estimate of $3.13 by $0.75. The business had revenue of $11.13 billion during the quarter, compared to the consensus estimate of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The business’s quarterly revenue was up 13.3% on a year-over-year basis. During the same period in the previous year, the business earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Analysts predict that Salesforce Inc. will post 10.29 earnings per share for the current year.

Salesforce declared that its Board of Directors has approved a share repurchase plan on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to purchase up to 14.1% of its shares through open market purchases. Shares repurchase plans are often a sign that the company’s board of directors believes its stock is undervalued.

Salesforce Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th were issued a $0.44 dividend. This represents a $1.76 annualized dividend and a dividend yield of 1.1%. The ex-dividend date of this dividend was Thursday, June 11th. Salesforce’s dividend payout ratio is presently 20.37%.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.