J.W. Cole Advisors Inc. Lowers Holdings in Rollins, Inc. $ROL

J.W. Cole Advisors Inc. trimmed its position in Rollins, Inc. (NYSE:ROL) by 17.9% during the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 103,761 shares of the business services provider’s stock after selling 22,665 shares during the period. J.W. Cole Advisors Inc.’s holdings in Rollins were worth $6,218,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors also recently bought and sold shares of the company. National Pension Service grew its holdings in shares of Rollins by 138.3% in the fourth quarter. National Pension Service now owns 51,277 shares of the business services provider’s stock worth $3,078,000 after acquiring an additional 29,758 shares during the period. Mirabella Financial Services LLP bought a new stake in shares of Rollins in the third quarter worth $1,739,000. Jefferies Financial Group Inc. grew its holdings in shares of Rollins by 607.7% in the third quarter. Jefferies Financial Group Inc. now owns 79,944 shares of the business services provider’s stock worth $4,696,000 after acquiring an additional 68,647 shares during the period. Mackenzie Financial Corp grew its holdings in shares of Rollins by 62.3% in the third quarter. Mackenzie Financial Corp now owns 1,548,877 shares of the business services provider’s stock worth $90,981,000 after acquiring an additional 594,735 shares during the period. Finally, Nordea Investment Management AB grew its holdings in shares of Rollins by 52.1% in the fourth quarter. Nordea Investment Management AB now owns 852,362 shares of the business services provider’s stock worth $51,363,000 after acquiring an additional 292,062 shares during the period. Institutional investors and hedge funds own 51.79% of the company’s stock.

Key Headlines Impacting Rollins

Here are the key news stories impacting Rollins this week:

• Positive Sentiment: One analysis said investors should hold Rollins (ROL) because the company still has growth drivers in place, including steady acquisitions, technology upgrades, and rising dividends. Article: Here’s Why Investors Should Hold ROL Stock in Their Portfolios Now
• Positive Sentiment: Rollins was also highlighted by one outlet as an oversold dividend-growth stock, suggesting some investors see value after the pullback. Article: Rollins (ROL) – Among the 10 Oversold Dividend Growth Stocks to Buy
• Neutral Sentiment: Rollins presented at a Baird conference, which may have helped keep the company in front of institutional investors, but no major new financial catalyst was disclosed. Article: Rollins, Inc. (ROL) Presents at 2026 Baird Global Consumer, Technology & Services Conference Transcript
• Negative Sentiment: Bernstein downgraded Rollins (ROL) to Market Perform from Outperform and cut its price target to $52 from $70, citing concerns tied to the CFO’s resignation. Article: Rollins (ROL) – Among the 10 Oversold Dividend Growth Stocks to Buy
• Negative Sentiment: The broader backdrop also includes margin pressure and higher interest costs, which could weigh on profitability even as revenue trends remain solid. Article: Here’s Why Investors Should Hold ROL Stock in Their Portfolios Now

Wall Street Analysts Forecast Growth

Several analysts recently commented on ROL shares. Bank of America started coverage on Rollins in a report on Tuesday, February 17th. They issued a “buy” rating and a $67.00 price objective for the company. Wells Fargo & Company cut their price target on Rollins from $58.00 to $55.00 and set an “equal weight” rating for the company in a report on Friday, May 15th. Sanford C. Bernstein lowered Rollins from an “outperform” rating to a “market perform” rating and cut their price target for the company from $70.00 to $52.00 in a report on Friday, May 29th. Loop Capital started coverage on Rollins in a report on Monday, April 13th. They set a “hold” rating and a $56.00 price target for the company. Finally, The Goldman Sachs Group reissued a “buy” rating and set a $67.00 price target on shares of Rollins in a report on Thursday, April 23rd. One research analyst has rated the stock with a Strong Buy rating, nine have assigned a Buy rating and seven have given a Hold rating to the company’s stock. According to MarketBeat, Rollins currently has a consensus rating of “Moderate Buy” and an average price target of $64.00.

Rollins Stock Performance

NYSE:ROL opened at $47.18 on Friday. The stock has a 50-day simple moving average of $53.11 and a two-hundred day simple moving average of $57.64. Rollins, Inc. has a 52-week low of $44.43 and a 52-week high of $66.14. The company has a debt-to-equity ratio of 0.35, a quick ratio of 0.59 and a current ratio of 0.65. The firm has a market capitalization of $22.72 billion, a PE ratio of 43.29, a P/E/G ratio of 2.86 and a beta of 0.73.

Rollins (NYSE:ROL) last announced its quarterly earnings data on Wednesday, April 22nd. The business services provider reported $0.24 EPS for the quarter, meeting the consensus estimate of $0.24. Rollins had a return on equity of 38.37% and a net margin of 13.77%.The business had revenue of $906.42 million for the quarter, compared to the consensus estimate of $895.17 million. During the same period in the previous year, the business earned $0.22 earnings per share. The business’s revenue was up 10.2% on a year-over-year basis. Analysts forecast that Rollins, Inc. will post 1.24 EPS for the current year.

Rollins Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Wednesday, June 10th. Stockholders of record on Monday, May 11th will be given a $0.1825 dividend. This represents a $0.73 annualized dividend and a dividend yield of 1.5%. The ex-dividend date is Monday, May 11th. Rollins’s payout ratio is presently 66.97%.

Rollins Profile

Rollins, Inc (NYSE: ROL) is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services.