Bilibili (NASDAQ:BILI) Posts Earnings Results, Beats Expectations By $0.02 EPS

Bilibili (NASDAQ:BILI) posted its quarterly earnings results on Tuesday. The company reported $0.19 EPS for the quarter, topping analysts’ consensus estimates of $0.17 by $0.02, FiscalAI reports. The firm had revenue of $1.08 billion for the quarter, compared to analysts’ expectations of $1.09 billion. Bilibili had a net margin of 4.58% and a return on equity of 11.03%. The business’s revenue for the quarter was up 6.7% on a year-over-year basis. During the same period in the prior year, the business posted $0.85 earnings per share.

Here are the key takeaways from Bilibili’s conference call:

• Bilibili posted solid Q1 growth, with total revenue up 7% year over year to RMB 7.5 billion, gross margin expanding to 37.1%, and adjusted net profit rising 62% to RMB 585 million. Management highlighted this as the 15th consecutive quarter of margin expansion.
• User engagement remained very strong, as DAUs increased 8% to 115 million, MAUs reached 376 million, and average daily time spent hit a record 119 minutes, up 11 minutes year over year. Management said the platform’s high-quality content and community remain the core growth engine.
• Advertising was a standout business, with revenue up 30% year over year to RMB 2.6 billion, supported by stronger performance across brand, performance, and creator ads. The company said AI-driven targeting and automated ad tools improved efficiency, while non-mobile ad scenarios like PC, OTT, search, and mini-programs also accelerated.
• Gaming revenue declined 12% year over year to RMB 1.5 billion, mainly due to a tough comparison against last year’s strong Sanmo launch. Management pointed to a pipeline of new titles, including Three Kingdoms N-card, Sanwang, and Lumi Master, as future growth drivers.
• AI is becoming a key strategic investment across video understanding, recommendation, and creation, with management saying it is already boosting engagement and monetization. For 2026, Bilibili expects about RMB 1 billion of AI-related CapEx and around RMB 500 million of P&L impact, while still targeting long-term gross margin of 40% to 45% and operating profit margin of 15% to 20%.

Bilibili Stock Performance

Shares of BILI traded down $0.94 during trading hours on Thursday, reaching $17.37. 1,566,542 shares of the company traded hands, compared to its average volume of 2,876,250. The stock has a market capitalization of $7.20 billion, a P/E ratio of 38.71 and a beta of 0.79. The company has a quick ratio of 1.36, a current ratio of 1.36 and a debt-to-equity ratio of 0.31. The business has a fifty day moving average price of $23.10 and a 200-day moving average price of $26.44. Bilibili has a 12-month low of $17.40 and a 12-month high of $36.40.

Institutional Trading of Bilibili

Institutional investors and hedge funds have recently bought and sold shares of the business. Morgan Stanley lifted its holdings in Bilibili by 187.2% in the fourth quarter. Morgan Stanley now owns 3,846,849 shares of the company’s stock valued at $94,594,000 after acquiring an additional 2,507,321 shares during the last quarter. SIH Partners LLLP increased its stake in Bilibili by 327.1% during the fourth quarter. SIH Partners LLLP now owns 1,021,800 shares of the company’s stock worth $25,126,000 after acquiring an additional 782,540 shares during the last quarter. Arrowstreet Capital Limited Partnership raised its position in Bilibili by 16.9% in the third quarter. Arrowstreet Capital Limited Partnership now owns 1,929,897 shares of the company’s stock valued at $54,211,000 after purchasing an additional 278,760 shares during the period. Man Group plc lifted its stake in shares of Bilibili by 21.9% in the 2nd quarter. Man Group plc now owns 1,460,147 shares of the company’s stock valued at $31,320,000 after purchasing an additional 262,554 shares during the last quarter. Finally, Renaissance Technologies LLC acquired a new position in shares of Bilibili in the 4th quarter valued at $5,642,000. 16.08% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

A number of equities analysts have commented on the stock. Citigroup upgraded shares of Bilibili from a “neutral” rating to a “buy” rating and set a $27.00 target price on the stock in a research note on Friday, March 27th. JPMorgan Chase & Co. upgraded Bilibili from a “neutral” rating to an “overweight” rating and boosted their price target for the company from $27.00 to $35.00 in a report on Tuesday, March 17th. Morgan Stanley raised Bilibili from an “equal weight” rating to an “overweight” rating and increased their price objective for the stock from $25.00 to $31.00 in a research note on Monday, April 13th. Wall Street Zen downgraded Bilibili from a “buy” rating to a “hold” rating in a report on Sunday, April 26th. Finally, Benchmark reaffirmed a “buy” rating on shares of Bilibili in a research report on Wednesday. Nine investment analysts have rated the stock with a Buy rating and one has given a Hold rating to the company’s stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $30.78.

Bilibili Company Profile

Bilibili (NASDAQ: BILI) is a leading Chinese online entertainment platform renowned for its focus on animation, comics and games (ACG) content. The company operates a video-sharing website where users can view, upload and comment on a wide range of content, from full-length anime episodes to user-generated short videos. In addition to on-demand streaming, Bilibili offers live broadcasting services that connect creators with fans through real-time interaction features such as “bullet comments” that flow across the screen.

Beyond its core video community, Bilibili generates revenue through multiple value-added services.