Salesforce Inc. $CRM Shares Sold by Callahan Advisors LLC

Callahan Advisors LLC trimmed its holdings in Salesforce Inc. (NYSE:CRM) by 9.4% during the fourth quarter, HoldingsChannel.com reports. The firm owned 36,637 shares of the CRM provider’s stock after selling 3,782 shares during the period. Callahan Advisors LLC’s holdings in Salesforce were worth $9,705,000 as of its most recent SEC filing.

A number of other institutional investors also recently made changes to their positions in CRM. Brighton Jones LLC raised its position in shares of Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after purchasing an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC raised its position in shares of Salesforce by 12.6% in the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock valued at $611,000 after purchasing an additional 205 shares in the last quarter. Bison Wealth LLC raised its position in shares of Salesforce by 9.0% in the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after purchasing an additional 184 shares in the last quarter. Sivia Capital Partners LLC raised its position in shares of Salesforce by 3.7% in the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock valued at $807,000 after purchasing an additional 106 shares in the last quarter. Finally, United Bank raised its position in shares of Salesforce by 5.2% in the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider’s stock valued at $2,781,000 after purchasing an additional 500 shares in the last quarter. 80.43% of the stock is owned by institutional investors and hedge funds.

Insider Buying and Selling at Salesforce

In other Salesforce news, Director Laura Alber purchased 2,571 shares of the firm’s stock in a transaction dated Thursday, March 19th. The stock was bought at an average price of $194.58 per share, with a total value of $500,265.18. Following the completion of the purchase, the director owned 9,530 shares in the company, valued at $1,854,347.40. This trade represents a 36.94% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, Director David Blair Kirk purchased 2,570 shares of the firm’s stock in a transaction dated Wednesday, March 18th. The stock was acquired at an average cost of $194.62 per share, with a total value of $500,173.40. Following the purchase, the director owned 13,689 shares of the company’s stock, valued at approximately $2,664,153.18. This represents a 23.11% increase in their position. The SEC filing for this purchase provides additional information. Corporate insiders own 3.50% of the company’s stock.

Wall Street Analyst Weigh In

A number of equities analysts have issued reports on CRM shares. UBS Group cut their target price on Salesforce from $260.00 to $200.00 and set a “neutral” rating on the stock in a research report on Tuesday, February 17th. Wedbush reissued an “outperform” rating and set a $375.00 price target on shares of Salesforce in a research report on Tuesday, February 24th. Morgan Stanley dropped their price target on Salesforce from $398.00 to $287.00 and set an “overweight” rating on the stock in a research report on Monday, February 23rd. Citigroup dropped their price target on Salesforce from $200.00 to $188.00 and set a “neutral” rating on the stock in a research report on Tuesday, May 12th. Finally, Wells Fargo & Company dropped their price target on Salesforce from $235.00 to $210.00 and set an “equal weight” rating on the stock in a research report on Thursday, February 26th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, eleven have issued a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $274.56.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Investor sentiment improved as markets softened their view of the existential threat AI poses to traditional software companies, helping Salesforce shares rebound. Why Salesforce (CRM) Stock Is Trading Up Today
• Positive Sentiment: Salesforce’s Agentforce initiative continues to gain traction, with nearly $800 million in ARR and more than 29,000 deals, supporting the bull case that AI can reignite subscription growth. Salesforce Bets on Agentic AI: Will It Lift Subscription Growth?
• Positive Sentiment: Wall Street expectations are still centered on earnings growth next week, and some coverage argues Salesforce has the ingredients for another earnings beat. Salesforce (CRM) Reports Next Week: Wall Street Expects Earnings Growth
• Neutral Sentiment: Several articles framed Salesforce as part of a broader software-sector rebound, with investors rotating back into enterprise software names amid the AI debate. From ServiceNow to Salesforce: why are software stocks rallying today?
• Neutral Sentiment: A new partnership with TTEC Digital could help Salesforce push Agentforce into production environments, but it is still early-stage execution news rather than a near-term financial catalyst. Salesforce TTEC Digital Partnership Puts Agentforce Production Use In Focus
• Negative Sentiment: Bank of America reinstated Salesforce with an Underperform rating and a $160 price target, warning that the company faces an “AI-driven structural reset” that could pressure growth and valuation. Salesforce rated ‘Underperform’ by Bank of America on AI growth concerns
• Negative Sentiment: Citi also cut its target on Salesforce, citing slower deal activity and rising competitive pressure, reinforcing concerns that sales momentum may be cooling. Citi Lowers Target on Salesforce (CRM) Over Slower Deal Activity

Salesforce Price Performance

Shares of CRM opened at $180.23 on Thursday. Salesforce Inc. has a 12 month low of $163.52 and a 12 month high of $287.63. The company has a market cap of $147.47 billion, a P/E ratio of 23.08, a PEG ratio of 1.34 and a beta of 1.14. The stock has a fifty day moving average price of $182.90 and a 200 day moving average price of $213.80. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The company had revenue of $11.20 billion during the quarter, compared to analysts’ expectations of $11.18 billion. During the same quarter in the prior year, the business posted $2.78 earnings per share. The company’s revenue for the quarter was up 12.1% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, research analysts forecast that Salesforce Inc. will post 9.71 earnings per share for the current year.

Salesforce declared that its board has initiated a stock buyback program on Monday, March 16th that allows the company to repurchase $25.00 billion in shares. This repurchase authorization allows the CRM provider to buy up to 14.1% of its shares through open market purchases. Shares repurchase programs are typically an indication that the company’s board believes its stock is undervalued.

Salesforce Increases Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, April 23rd. Stockholders of record on Thursday, April 9th were paid a $0.44 dividend. The ex-dividend date of this dividend was Thursday, April 9th. This is a positive change from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 annualized dividend and a dividend yield of 1.0%. Salesforce’s dividend payout ratio (DPR) is currently 22.54%.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.