Steven Yi Sells 6,565 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 6,565 shares of the business’s stock in a transaction dated Tuesday, April 28th. The stock was sold at an average price of $10.00, for a total value of $65,650.00. Following the completion of the sale, the insider owned 2,918,429 shares in the company, valued at $29,184,290. This represents a 0.22% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $267,390.00.
• On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The shares were sold at an average price of $9.99, for a total value of $336,293.37.
• On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.88, for a total value of $39,520.00.
• On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The shares were sold at an average price of $10.08, for a total value of $161,753.76.
• On Monday, April 20th, Steven Yi sold 28,543 shares of MediaAlpha stock. The shares were sold at an average price of $10.06, for a total value of $287,142.58.
• On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.68, for a total value of $38,720.00.
• On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.07, for a total value of $36,280.00.
• On Wednesday, April 8th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.78, for a total value of $39,120.00.
• On Monday, April 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.34, for a total value of $37,360.00.
• On Wednesday, April 1st, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.15, for a total value of $36,600.00.

MediaAlpha Stock Performance

MAX opened at $8.53 on Friday. The stock has a market cap of $549.86 million, a price-to-earnings ratio of 13.32 and a beta of 1.39. The stock’s 50 day moving average price is $9.58 and its 200-day moving average price is $10.85. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $13.92.

MediaAlpha (NYSE:MAX) last released its earnings results on Wednesday, April 29th. The company reported $0.21 EPS for the quarter, missing analysts’ consensus estimates of $0.25 by ($0.04). The business had revenue of $310.00 million for the quarter, compared to the consensus estimate of $298.91 million. MediaAlpha had a net margin of 3.37% and a negative return on equity of 132.09%. The company’s quarterly revenue was up 17.3% compared to the same quarter last year. During the same period in the prior year, the company posted ($0.04) EPS. As a group, analysts predict that MediaAlpha, Inc. will post 1.13 earnings per share for the current fiscal year.

Analysts Set New Price Targets

Several research analysts recently issued reports on MAX shares. Zacks Research cut MediaAlpha from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, March 25th. Royal Bank Of Canada dropped their price objective on MediaAlpha from $18.00 to $11.00 and set an “outperform” rating on the stock in a research note on Tuesday, February 24th. The Goldman Sachs Group cut their target price on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating on the stock in a research report on Tuesday, February 24th. Weiss Ratings upgraded shares of MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a report on Wednesday, February 25th. Finally, Keefe, Bruyette & Woods lowered their price target on shares of MediaAlpha from $16.00 to $15.00 and set an “outperform” rating for the company in a research report on Tuesday, April 7th. Four analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $12.90.

Key Headlines Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Record top‑line and operating results: MediaAlpha reported Q1 revenue of $310.0M (up 17% YoY), adjusted EBITDA of $31.4M and net income of $14.0M — the revenue beat supports growth expectations. Read More.
• Positive Sentiment: Strong 2026 cash‑flow outlook: management projects $90M–$100M of free cash flow for 2026, which is a material positive for valuation and buyback/funding flexibility. Read More.
• Positive Sentiment: Analyst support: JPMorgan raised its price target from $11 to $12 and kept an overweight rating, signaling some sell‑side confidence in the story. Read More.
• Positive Sentiment: Share repurchases: the company repurchased over $25M of stock in 2026, a capital‑return action that supports EPS and investor sentiment. Read More.
• Neutral Sentiment: Q2 guidance is a revenue range ($290M–$310M) but management did not give definitive EPS guidance — revenue consensus sits near the midpoint, but lack of EPS guidance leaves short‑term profitability expectations ambiguous. Read More.
• Neutral Sentiment: Insider sales under 10b5‑1 plans: multiple planned sales by CEO Steven Yi and director Eugene Nonko (to cover tax withholding on vested awards) increase near‑term float but were disclosed as pre‑arranged transactions. Read More.
• Negative Sentiment: EPS miss: Q1 EPS was $0.21 versus consensus $0.25 — the earnings shortfall is the immediate catalyst for selling pressure despite the revenue beat. Read More.
• Negative Sentiment: Legal/regulatory overhang: a shareholder‑rights firm announced an investigation tied to recent FTC litigation, increasing regulatory and litigation uncertainty that can weigh on valuation until resolved. Read More.

Institutional Trading of MediaAlpha

Several hedge funds and other institutional investors have recently bought and sold shares of the stock. Millennium Management LLC boosted its position in MediaAlpha by 680.9% during the 3rd quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock valued at $16,268,000 after acquiring an additional 1,246,493 shares in the last quarter. JPMorgan Chase & Co. boosted its position in shares of MediaAlpha by 29.2% in the 4th quarter. JPMorgan Chase & Co. now owns 1,367,896 shares of the company’s stock worth $17,714,000 after purchasing an additional 309,455 shares in the last quarter. Clearline Capital LP boosted its position in shares of MediaAlpha by 0.8% in the 4th quarter. Clearline Capital LP now owns 1,301,453 shares of the company’s stock worth $16,854,000 after purchasing an additional 10,604 shares in the last quarter. Renaissance Technologies LLC boosted its position in shares of MediaAlpha by 10.6% in the 4th quarter. Renaissance Technologies LLC now owns 1,045,400 shares of the company’s stock worth $13,538,000 after purchasing an additional 100,300 shares in the last quarter. Finally, AQR Capital Management LLC boosted its position in shares of MediaAlpha by 4.3% in the 4th quarter. AQR Capital Management LLC now owns 804,095 shares of the company’s stock worth $10,413,000 after purchasing an additional 33,416 shares in the last quarter. Institutional investors own 64.39% of the company’s stock.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.