Viant Technology (NASDAQ:DSP) CFO Larry Madden Sells 13,283 Shares

Viant Technology Inc. (NASDAQ:DSP) CFO Larry Madden sold 13,283 shares of the company’s stock in a transaction on Tuesday, April 21st. The stock was sold at an average price of $10.91, for a total transaction of $144,917.53. Following the completion of the transaction, the chief financial officer directly owned 579,744 shares in the company, valued at $6,325,007.04. This trade represents a 2.24% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

• On Thursday, April 23rd, Larry Madden sold 12,782 shares of Viant Technology stock. The stock was sold at an average price of $10.16, for a total value of $129,865.12.
• On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The shares were sold at an average price of $10.74, for a total value of $142,444.62.
• On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The shares were sold at an average price of $11.31, for a total value of $82,529.07.
• On Friday, March 13th, Larry Madden sold 1,658 shares of Viant Technology stock. The stock was sold at an average price of $13.03, for a total value of $21,603.74.

Viant Technology Price Performance

DSP opened at $10.17 on Friday. The company has a market capitalization of $644.27 million, a PE ratio of 31.78 and a beta of 0.94. Viant Technology Inc. has a fifty-two week low of $8.11 and a fifty-two week high of $16.25. The business has a 50-day moving average of $10.62 and a 200-day moving average of $10.62.

Analyst Ratings Changes

DSP has been the subject of a number of analyst reports. Weiss Ratings reiterated a “hold (c-)” rating on shares of Viant Technology in a research note on Wednesday, January 21st. B. Riley Financial restated a “buy” rating and set a $17.00 price target (up from $16.50) on shares of Viant Technology in a research note on Thursday, March 12th. DA Davidson raised their price target on shares of Viant Technology from $15.50 to $16.00 and gave the company a “buy” rating in a report on Thursday, April 16th. Rosenblatt Securities reaffirmed a “buy” rating and issued a $20.00 price objective on shares of Viant Technology in a research note on Thursday, April 16th. Finally, Freedom Capital upgraded shares of Viant Technology to a “strong-buy” rating in a report on Tuesday, March 10th. Two research analysts have rated the stock with a Strong Buy rating, six have assigned a Buy rating and one has assigned a Hold rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Buy” and an average price target of $17.79.

Institutional Trading of Viant Technology

A number of institutional investors and hedge funds have recently modified their holdings of DSP. Royce & Associates LP grew its stake in Viant Technology by 72.3% in the 4th quarter. Royce & Associates LP now owns 912,043 shares of the company’s stock valued at $10,981,000 after buying an additional 382,664 shares during the last quarter. Topline Capital Management LLC acquired a new position in Viant Technology during the 3rd quarter worth $2,150,000. Invenomic Capital Management LP acquired a new position in Viant Technology during the 4th quarter worth $2,748,000. Millennium Management LLC boosted its holdings in Viant Technology by 91.2% during the fourth quarter. Millennium Management LLC now owns 429,993 shares of the company’s stock valued at $5,177,000 after acquiring an additional 205,160 shares during the period. Finally, Manatuck Hill Partners LLC acquired a new stake in shares of Viant Technology in the second quarter valued at about $1,323,000. 11.38% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Viant Technology

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Brokerages maintain a bullish stance on DSP with a consensus “Buy” and above‑current average price targets, supporting upside expectations and providing a valuation anchor for the stock. Brokerage Consensus Article
• Neutral Sentiment: CEO Timothy Vanderhook executed a pre‑arranged Rule 10b5‑1 plan and sold multiple tranches (total ~12,500 shares across Apr. 20–22 at prices ~$11.12–$10.74, proceeds ≈ $137K). Because these were planned trades, they are less informative about management’s near‑term view, but they increase share supply. CEO Form 4 Filing
• Negative Sentiment: Major shareholder Capital V LLC sold a material block of shares (total 37,500 shares across Apr. 20–22, proceeds ≈ $410–$411K), cutting its stake substantially. Even though reported under a Rule 10b5‑1 plan, the size and pace of these reductions can be perceived negatively and likely weigh on short‑term liquidity and sentiment. Capital V LLC Form 4 Filing

About Viant Technology

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.