ServiceNow (NYSE:NOW – Free Report) had its target price reduced by Macquarie from $172.00 to $140.00 in a report published on Thursday,Benzinga reports. They currently have a neutral rating on the information technology services provider’s stock.
A number of other analysts have also weighed in on NOW. Sanford C. Bernstein restated an “outperform” rating on shares of ServiceNow in a report on Thursday. Stifel Nicolaus set a $180.00 price objective on ServiceNow and gave the stock a “buy” rating in a research note on Thursday. Evercore ISI reaffirmed an “outperform” rating and set a $175.00 price objective (down previously from $225.00) on shares of ServiceNow in a research report on Thursday. Capital One Financial reduced their target price on shares of ServiceNow from $188.00 to $161.00 and set an “overweight” rating for the company in a report on Friday, January 16th. Finally, BMO Capital Markets decreased their price target on shares of ServiceNow from $175.00 to $170.00 and set an “outperform” rating for the company in a research report on Thursday. Two analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $194.47.
Check Out Our Latest Stock Report on ServiceNow
ServiceNow Stock Down 0.0%
ServiceNow (NYSE:NOW – Get Free Report) last announced its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. During the same quarter in the previous year, the business earned $0.73 earnings per share. ServiceNow’s quarterly revenue was up 20.7% on a year-over-year basis. Equities research analysts expect that ServiceNow will post 8.93 earnings per share for the current year.
Insider Transactions at ServiceNow
In related news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $242,400.00. Following the completion of the transaction, the director owned 47,930 shares in the company, valued at $7,745,488. The trade was a 3.03% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CFO Gina Mastantuono sold 2,085 shares of ServiceNow stock in a transaction on Friday, November 28th. The shares were sold at an average price of $161.60, for a total transaction of $336,936.00. Following the completion of the sale, the chief financial officer directly owned 63,215 shares in the company, valued at $10,215,544. This represents a 3.19% decrease in their position. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 15,310 shares of company stock worth $2,533,585. Insiders own 0.34% of the company’s stock.
Institutional Trading of ServiceNow
Hedge funds have recently bought and sold shares of the business. Sigma Planning Corp grew its holdings in shares of ServiceNow by 330.3% during the 4th quarter. Sigma Planning Corp now owns 16,071 shares of the information technology services provider’s stock worth $2,657,000 after purchasing an additional 12,336 shares during the period. Cullinan Associates Inc. raised its position in ServiceNow by 400.0% in the fourth quarter. Cullinan Associates Inc. now owns 9,000 shares of the information technology services provider’s stock valued at $1,379,000 after purchasing an additional 7,200 shares during the period. Citizens Financial Group Inc. RI lifted its stake in ServiceNow by 537.6% during the fourth quarter. Citizens Financial Group Inc. RI now owns 72,972 shares of the information technology services provider’s stock worth $11,179,000 after purchasing an additional 61,527 shares in the last quarter. New York State Teachers Retirement System lifted its stake in ServiceNow by 381.1% during the fourth quarter. New York State Teachers Retirement System now owns 830,539 shares of the information technology services provider’s stock worth $127,230,000 after purchasing an additional 657,892 shares in the last quarter. Finally, Activest Wealth Management boosted its position in shares of ServiceNow by 921.7% during the fourth quarter. Activest Wealth Management now owns 470 shares of the information technology services provider’s stock worth $72,000 after buying an additional 424 shares during the period. Institutional investors and hedge funds own 87.18% of the company’s stock.
Key Headlines Impacting ServiceNow
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Q4 results beat expectations — EPS and revenue topped street estimates and subscription revenue grew >20%, showing continued demand and AI adoption. Earnings Beat
- Positive Sentiment: Board authorized a $5B buyback (including $2B accelerated), which is supportive for EPS and signals management confidence. Buyback
- Positive Sentiment: Strong AI product traction and partnerships (Anthropic, OpenAI integrations) underpin longer-term growth potential and enterprise adoption. AI Partnerships
- Neutral Sentiment: Analyst reactions are mixed: several firms (DA Davidson, Cantor, BTIG, Needham) reiterated/maintained buy or overweight ratings and raised/kept targets, while others cut targets or downgraded — leaving a wide range of price targets and sentiment dispersion. Analyst Notes
- Neutral Sentiment: Unusually large options volume was reported, indicating speculative/moderately aggressive trading that can amplify intraday moves (uncertain directional implication). Options Activity
- Negative Sentiment: Guidance signaled a slowdown: management forecast subscription growth for FY26 that implies deceleration from 2025 levels — investors viewed this as a notable deceleration risk. Guidance/Slowdown
- Negative Sentiment: Broader sector and AI disruption fears triggered a sell-off in software names; commentary highlighted multiple compression and concerns competition from new AI entrants could hurt growth/valuation. Sector/AI Fears
- Negative Sentiment: Some firms cut price targets sharply (KeyCorp to $115, Macquarie to $140), reflecting concern over valuation and near‑term execution — that contributed to downward pressure. Price Target Cuts
ServiceNow Company Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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