SS&H Financial Advisors Inc. Boosts Stock Position in Alphabet Inc. $GOOG

SS&H Financial Advisors Inc. boosted its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 8.1% in the 3rd quarter, Holdings Channel.com reports. The firm owned 27,660 shares of the information services provider’s stock after purchasing an additional 2,075 shares during the quarter. Alphabet makes up about 2.0% of SS&H Financial Advisors Inc.’s portfolio, making the stock its 10th largest position. SS&H Financial Advisors Inc.’s holdings in Alphabet were worth $6,737,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in GOOG. Kingstone Capital Partners Texas LLC increased its position in Alphabet by 580,897.4% during the second quarter. Kingstone Capital Partners Texas LLC now owns 135,087,705 shares of the information services provider’s stock worth $23,963,208,000 after acquiring an additional 135,064,454 shares during the period. Norges Bank bought a new stake in Alphabet in the 2nd quarter valued at $4,298,572,000. Vanguard Group Inc. grew its position in Alphabet by 1.3% in the 2nd quarter. Vanguard Group Inc. now owns 416,753,033 shares of the information services provider’s stock worth $73,927,821,000 after purchasing an additional 5,182,111 shares during the last quarter. Assenagon Asset Management S.A. increased its holdings in shares of Alphabet by 73.5% during the 3rd quarter. Assenagon Asset Management S.A. now owns 9,808,152 shares of the information services provider’s stock worth $2,388,775,000 after purchasing an additional 4,154,929 shares during the period. Finally, Laurel Wealth Advisors LLC increased its holdings in shares of Alphabet by 17,547.9% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 4,122,727 shares of the information services provider’s stock worth $731,331,000 after purchasing an additional 4,099,366 shares during the period. Institutional investors and hedge funds own 27.26% of the company’s stock.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI momentum — market chatter centers on Gemini rollouts and product integrations that are boosting search, YouTube engagement and cloud demand, which investors see as durable monetization drivers. Read More.
• Positive Sentiment: Strong 2025 results — last quarter’s revenue and EPS beats and a 2025 rally have shifted sentiment toward growth, underpinning current valuations. Read More.
• Positive Sentiment: Analyst upgrades and higher targets — multiple firms have raised price targets (including a recent $385 call), supporting upside expectations and multiple expansion. Read More.
• Positive Sentiment: Strategic infrastructure moves — the Intersect acquisition (~$4.75B) and investments in data‑center/energy infrastructure bolster Google Cloud’s long‑term capacity and margin outlook. Read More.
• Positive Sentiment: Institutional conviction — large additions from firms like UBS and Berkshire signal durable investor confidence and can stabilize the stock amid short-term volatility. Read More.
• Neutral Sentiment: Re‑rating dynamics — Alphabet is increasingly valued like an AI growth name; that supports higher targets but makes the stock more sensitive to AI execution and capex signals. Read More.
• Neutral Sentiment: Broader tech exposure (quantum etc.) — Alphabet’s work in quantum and other emerging areas provides optionality but is longer‑dated and not yet earnings‑driving. Read More.
• Negative Sentiment: Insider selling — recent director and senior-executive stock sales have created headline risk and can pressure sentiment in the short term. Read More.
• Negative Sentiment: Regulatory overhang — reports of a DOJ interest/probe tied to company policies remain an overhang that could amplify volatility if escalated. Read More.
• Negative Sentiment: Near‑term growth sensitivity — some analysts warn EPS growth may slow in 2026 as Alphabet ramps AI investments; that raises the importance of Cloud revenue acceleration to meet street expectations. Read More.

Analyst Ratings Changes

Several equities research analysts recently weighed in on the stock. Scotiabank set a $336.00 target price on shares of Alphabet and gave the company a “sector outperform” rating in a research note on Thursday, October 30th. UBS Group reaffirmed a “neutral” rating on shares of Alphabet in a report on Thursday, October 30th. Morgan Stanley raised their price objective on Alphabet from $210.00 to $270.00 and gave the stock an “overweight” rating in a research report on Thursday, October 2nd. BNP Paribas started coverage on Alphabet in a research report on Monday, November 24th. They set an “outperform” rating on the stock. Finally, Cantor Fitzgerald restated a “neutral” rating on shares of Alphabet in a research note on Wednesday, December 3rd. Seven equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat, Alphabet has a consensus rating of “Buy” and an average target price of $313.04.

Insider Buying and Selling

In other Alphabet news, CAO Amie Thuener O’toole sold 2,778 shares of the firm’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $288.26, for a total value of $800,786.28. Following the completion of the sale, the chief accounting officer owned 11,739 shares in the company, valued at approximately $3,383,884.14. This trade represents a 19.14% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, insider John Kent Walker sold 17,829 shares of the business’s stock in a transaction dated Tuesday, December 30th. The stock was sold at an average price of $314.89, for a total transaction of $5,614,173.81. Following the completion of the transaction, the insider directly owned 42,972 shares of the company’s stock, valued at approximately $13,531,453.08. This represents a 29.32% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 195,465 shares of company stock worth $57,056,497 in the last 90 days. Corporate insiders own 12.99% of the company’s stock.

Alphabet Stock Down 0.2%

Shares of GOOG opened at $313.80 on Friday. The company has a market capitalization of $3.79 trillion, a P/E ratio of 30.95, a PEG ratio of 1.81 and a beta of 1.09. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75. Alphabet Inc. has a one year low of $142.66 and a one year high of $328.67. The business’s 50 day simple moving average is $301.16 and its 200-day simple moving average is $243.30.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. During the same period last year, the firm posted $2.12 EPS. The business’s revenue was up 15.9% on a year-over-year basis. As a group, sell-side analysts predict that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, December 15th. Investors of record on Monday, December 8th were given a dividend of $0.21 per share. The ex-dividend date was Monday, December 8th. This represents a $0.84 annualized dividend and a yield of 0.3%. Alphabet’s dividend payout ratio is 8.28%.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.