Bridgeline Digital (NASDAQ:BLIN) & Options Media Group (OTCMKTS:OPMG) Critical Survey

Bridgeline Digital (NASDAQ:BLIN) and Options Media Group (OTCMKTS:OPMG) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, earnings, dividends, analyst recommendations and institutional ownership.

Analyst Ratings

This is a breakdown of current recommendations for Bridgeline Digital and Options Media Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bridgeline Digital	1	1	1	0	2.00
Options Media Group	0	0	0	0	0.00

Bridgeline Digital presently has a consensus target price of $4.62, indicating a potential upside of 456.49%. Given Bridgeline Digital’s stronger consensus rating and higher probable upside, analysts clearly believe Bridgeline Digital is more favorable than Options Media Group.

Insider & Institutional Ownership

15.1% of Bridgeline Digital shares are held by institutional investors. 23.5% of Bridgeline Digital shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Bridgeline Digital and Options Media Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bridgeline Digital	-16.37%	-25.40%	-15.73%
Options Media Group	N/A	N/A	N/A

Earnings & Valuation

This table compares Bridgeline Digital and Options Media Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bridgeline Digital	$15.38 million	0.66	-$2.52 million	($0.26)	-3.19
Options Media Group	N/A	N/A	N/A	N/A	N/A

Options Media Group has lower revenue, but higher earnings than Bridgeline Digital.

Risk & Volatility

Bridgeline Digital has a beta of 0.76, suggesting that its stock price is 24% less volatile than the S&P 500. Comparatively, Options Media Group has a beta of -0.07, suggesting that its stock price is 107% less volatile than the S&P 500.

Summary

Bridgeline Digital beats Options Media Group on 7 of the 10 factors compared between the two stocks.

About Bridgeline Digital

Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.

About Options Media Group

Options Media Group Holdings, Inc., through its subsidiaries, focuses on the mobile software applications in the United States and Canada. It offers PhoneGuard anti-texting software, a mobile phone control management software suite, which is designed to prevent texting and emailing while driving, as well as offers parents and employers the ability to monitor the driving habits of mobile phone users to prevent speeding. The company also provides lead generation programs to assist various businesses with customer acquisition for the products and services they are selling. Options Media Group Holdings, Inc. was incorporated in 2000 and is headquartered in Boca Raton, Florida.