V.F. (NYSE:VFC) and Crocs (NASDAQ:CROX) Head-To-Head Review

V.F. (NYSE:VFC) and Crocs (NASDAQ:CROX) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, valuation, risk, institutional ownership, analyst recommendations, earnings and profitability.

Profitability

This table compares V.F. and Crocs’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
V.F.	0.95%	20.34%	2.96%
Crocs	4.48%	43.14%	15.26%

Institutional and Insider Ownership

86.8% of V.F. shares are owned by institutional investors. Comparatively, 93.4% of Crocs shares are owned by institutional investors. 1.1% of V.F. shares are owned by company insiders. Comparatively, 2.7% of Crocs shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings for V.F. and Crocs, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
V.F.	3	14	4	1	2.14
Crocs	3	4	7	1	2.40

V.F. currently has a consensus price target of $16.03, suggesting a potential downside of 11.33%. Crocs has a consensus price target of $103.42, suggesting a potential upside of 20.93%. Given Crocs’ stronger consensus rating and higher possible upside, analysts clearly believe Crocs is more favorable than V.F..

Valuation and Earnings

This table compares V.F. and Crocs”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
V.F.	$9.50 billion	0.74	-$189.72 million	$0.22	82.18
Crocs	$4.07 billion	1.09	$950.07 million	$3.07	27.86

Crocs has lower revenue, but higher earnings than V.F.. Crocs is trading at a lower price-to-earnings ratio than V.F., indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

V.F. has a beta of 1.67, indicating that its share price is 67% more volatile than the S&P 500. Comparatively, Crocs has a beta of 1.54, indicating that its share price is 54% more volatile than the S&P 500.

Summary

Crocs beats V.F. on 11 of the 14 factors compared between the two stocks.

About V.F.

VF Corp. engages in the business of producing and marketing apparel, footwear, and accessories. It operates through the following segments: Outdoor, Active, Work, and Other. The Outdoor segment includes authentic outdoor-based lifestyle brands such as performance-based and outdoor apparel, footwear, and equipment. The Active segment focuses on activity-based lifestyle brands including active apparel, footwear, backpacks, luggage, and accessories. The Work segment offers work and work-inspired lifestyle brands with product offerings including apparel, footwear, and accessories. The Other segment refers to the sale of non-VF products and sourcing activities related to transition services. The company was founded by John Barbey in October 1899 and is headquartered in Denver, CO.

About Crocs

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under Crocs and HEYDUDE Brand in the United States and internationally. The company offers various footwear products, including clogs, sandals, slides, flips, wedges, platforms, socks, boots, charms, flip flops, sneakers, and slippers. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.