Harley-Davidson (NYSE:HOG) Sets New 12-Month Low – Here’s Why

Harley-Davidson, Inc. (NYSE:HOG)’s share price hit a new 52-week low during trading on Wednesday . The stock traded as low as $20.42 and last traded at $20.4470, with a volume of 1297573 shares. The stock had previously closed at $20.82.

Analysts Set New Price Targets

HOG has been the topic of several analyst reports. Loop Capital assumed coverage on Harley-Davidson in a report on Tuesday, November 25th. They set a “hold” rating and a $21.00 price target for the company. UBS Group cut their price objective on shares of Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating on the stock in a report on Thursday, November 13th. Zacks Research upgraded shares of Harley-Davidson from a “strong sell” rating to a “hold” rating in a report on Wednesday, November 26th. DA Davidson dropped their price target on shares of Harley-Davidson from $34.00 to $30.00 and set a “buy” rating on the stock in a research report on Monday, November 10th. Finally, Morgan Stanley reduced their price objective on shares of Harley-Davidson from $25.00 to $21.00 and set an “underweight” rating for the company in a research report on Wednesday, November 19th. Two research analysts have rated the stock with a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, Harley-Davidson presently has an average rating of “Hold” and a consensus target price of $27.88.

Harley-Davidson Stock Down 1.7%

The stock has a 50 day moving average price of $23.85 and a 200 day moving average price of $25.56. The company has a debt-to-equity ratio of 0.88, a quick ratio of 2.36 and a current ratio of 2.51. The company has a market capitalization of $2.42 billion, a P/E ratio of 4.96, a PEG ratio of 0.27 and a beta of 1.33.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings data on Tuesday, November 4th. The company reported $3.10 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.38 by $1.72. The business had revenue of $1.34 billion during the quarter, compared to the consensus estimate of $1.01 billion. Harley-Davidson had a net margin of 11.37% and a return on equity of 15.19%. Equities research analysts forecast that Harley-Davidson, Inc. will post 3.44 earnings per share for the current fiscal year.

Harley-Davidson Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Monday, December 22nd. Investors of record on Tuesday, December 9th were issued a $0.18 dividend. This represents a $0.72 dividend on an annualized basis and a dividend yield of 3.5%. The ex-dividend date of this dividend was Tuesday, December 9th. Harley-Davidson’s payout ratio is 17.48%.

Institutional Trading of Harley-Davidson

Several hedge funds have recently made changes to their positions in the company. EverSource Wealth Advisors LLC lifted its position in shares of Harley-Davidson by 139.0% during the 3rd quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock valued at $26,000 after buying an additional 549 shares during the last quarter. UMB Bank n.a. raised its stake in Harley-Davidson by 68.3% in the 2nd quarter. UMB Bank n.a. now owns 2,198 shares of the company’s stock valued at $52,000 after acquiring an additional 892 shares during the period. Geneos Wealth Management Inc. lifted its holdings in Harley-Davidson by 153.8% during the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock valued at $53,000 after purchasing an additional 1,278 shares during the last quarter. State of Wyoming bought a new position in Harley-Davidson during the first quarter worth about $54,000. Finally, Hilltop National Bank purchased a new position in shares of Harley-Davidson in the second quarter worth about $65,000. 85.10% of the stock is currently owned by institutional investors.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.