Greenup Street Wealth Management LLC Has $3.46 Million Position in Alphabet Inc. $GOOG

Greenup Street Wealth Management LLC raised its holdings in Alphabet Inc. (NASDAQ:GOOG) by 21.9% during the third quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 14,214 shares of the information services provider’s stock after acquiring an additional 2,558 shares during the quarter. Greenup Street Wealth Management LLC’s holdings in Alphabet were worth $3,462,000 as of its most recent SEC filing.

Other institutional investors have also recently bought and sold shares of the company. IFS Advisors LLC grew its stake in shares of Alphabet by 400.0% during the second quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock worth $27,000 after purchasing an additional 120 shares during the period. Robbins Farley lifted its stake in Alphabet by 60.0% in the second quarter. Robbins Farley now owns 160 shares of the information services provider’s stock valued at $28,000 after buying an additional 60 shares during the period. WestEnd Advisors LLC boosted its holdings in Alphabet by 58.7% during the second quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock worth $29,000 after buying an additional 61 shares during the last quarter. University of Illinois Foundation acquired a new position in shares of Alphabet during the 2nd quarter worth about $31,000. Finally, Fairman Group LLC grew its position in shares of Alphabet by 121.3% during the 2nd quarter. Fairman Group LLC now owns 177 shares of the information services provider’s stock worth $31,000 after buying an additional 97 shares during the period. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insider Activity at Alphabet

In other news, CEO Sundar Pichai sold 32,500 shares of Alphabet stock in a transaction that occurred on Wednesday, October 15th. The shares were sold at an average price of $250.15, for a total value of $8,129,875.00. Following the sale, the chief executive officer directly owned 2,369,619 shares in the company, valued at $592,760,192.85. This trade represents a 1.35% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CAO Amie Thuener O’toole sold 2,778 shares of the business’s stock in a transaction on Wednesday, October 15th. The stock was sold at an average price of $250.05, for a total transaction of $694,638.90. Following the completion of the sale, the chief accounting officer directly owned 14,516 shares in the company, valued at approximately $3,629,725.80. This represents a 16.06% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 210,987 shares of company stock valued at $59,551,040 over the last ninety days. Company insiders own 12.99% of the company’s stock.

Analyst Upgrades and Downgrades

A number of analysts recently weighed in on the stock. Citigroup reiterated a “market outperform” rating on shares of Alphabet in a research report on Wednesday, December 17th. Pivotal Research reiterated a “buy” rating and issued a $400.00 target price (up from $350.00) on shares of Alphabet in a report on Friday, December 5th. Loop Capital raised shares of Alphabet from a “hold” rating to a “strong-buy” rating in a report on Tuesday, November 18th. Cantor Fitzgerald restated a “neutral” rating on shares of Alphabet in a research report on Wednesday, December 3rd. Finally, Piper Sandler lifted their target price on Alphabet from $285.00 to $330.00 and gave the stock an “overweight” rating in a report on Thursday, October 30th. Seven analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, three have issued a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, the stock presently has an average rating of “Buy” and an average price target of $313.04.

Alphabet Trading Down 0.2%

GOOG opened at $314.39 on Tuesday. The stock has a market capitalization of $3.79 trillion, a P/E ratio of 31.00, a P/E/G ratio of 1.81 and a beta of 1.07. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06. Alphabet Inc. has a 12 month low of $142.66 and a 12 month high of $328.67. The firm’s fifty day simple moving average is $297.47 and its 200 day simple moving average is $241.33.

Alphabet (NASDAQ:GOOG) last released its earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.29 by $0.58. The firm had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The company’s revenue was up 15.9% on a year-over-year basis. During the same quarter in the prior year, the company earned $2.12 EPS. As a group, research analysts anticipate that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were given a dividend of $0.21 per share. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio is 8.28%.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Market and analysts have materially repriced Alphabet as an AI leader after strong execution (Gemini, Google Cloud, proprietary chips); MarketBeat lists Alphabet as the most-upgraded stock with sizable upside targets. Read More.
• Positive Sentiment: Analyst bullishness: TipRanks highlights top analysts projecting a ~23% price gain for 2026, supporting upward momentum and higher price targets. Read More.
• Positive Sentiment: Product traction: Reports show Gemini gaining meaningful market share and large MAU figures, reinforcing Alphabet’s competitiveness vs. rivals and fueling revenue expectations from AI-driven services. Read More.
• Positive Sentiment: Commercial wins and spin-off traction: SandboxAQ (Alphabet spin-off) won a major Bahrain government cyber contract — a signal that Alphabet’s broader AI/cyber assets are monetizing beyond search ads. Read More.
• Positive Sentiment: Cost/technology advantage: Commentary highlights Alphabet’s structural edge from custom AI chips and scale — a durable margin/competitive advantage if demand for large models continues. Read More.
• Neutral Sentiment: Capital intensity debate: Analysts and columnists note heavy, ongoing AI capex across hyperscalers — this underpins future growth but keeps near‑term spending and margin scrutiny in focus. Read More.
• Neutral Sentiment: “Stay-on-top” analysis: Coverage pointing out what Alphabet must do to retain AI leadership — positive for longer-term case but underscores ongoing competitive pressure. Read More.
• Negative Sentiment: Regulatory/legal risk: Reports say the DOJ is probing Google over DEI-related practices, which adds a potential regulatory/legal overhang that can increase headline volatility. Read More.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.