True North Advisors LLC Grows Position in Amazon.com, Inc. $AMZN

True North Advisors LLC raised its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 431.3% in the 3rd quarter, Holdings Channel.com reports. The fund owned 138,757 shares of the e-commerce giant’s stock after buying an additional 112,640 shares during the period. Amazon.com makes up approximately 4.8% of True North Advisors LLC’s portfolio, making the stock its 4th largest position. True North Advisors LLC’s holdings in Amazon.com were worth $30,467,000 at the end of the most recent reporting period.

Other institutional investors have also made changes to their positions in the company. Shikiar Asset Management Inc. lifted its position in Amazon.com by 0.5% during the 3rd quarter. Shikiar Asset Management Inc. now owns 94,287 shares of the e-commerce giant’s stock worth $20,703,000 after buying an additional 503 shares in the last quarter. Security National Bank of Sioux City Iowa IA grew its holdings in shares of Amazon.com by 1.2% in the 3rd quarter. Security National Bank of Sioux City Iowa IA now owns 5,595 shares of the e-commerce giant’s stock valued at $1,228,000 after acquiring an additional 65 shares in the last quarter. Security National Bank of SO Dak increased its position in shares of Amazon.com by 2.4% in the third quarter. Security National Bank of SO Dak now owns 12,155 shares of the e-commerce giant’s stock valued at $2,669,000 after acquiring an additional 287 shares during the last quarter. Ridgecrest Wealth Partners LLC increased its position in shares of Amazon.com by 1.0% in the third quarter. Ridgecrest Wealth Partners LLC now owns 8,485 shares of the e-commerce giant’s stock valued at $1,863,000 after acquiring an additional 86 shares during the last quarter. Finally, Affiance Financial LLC raised its holdings in Amazon.com by 1.4% during the third quarter. Affiance Financial LLC now owns 12,528 shares of the e-commerce giant’s stock worth $2,751,000 after acquiring an additional 167 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Amazon.com Price Performance

NASDAQ:AMZN opened at $232.07 on Tuesday. The company has a market cap of $2.48 trillion, a P/E ratio of 32.78, a P/E/G ratio of 1.60 and a beta of 1.37. The firm’s fifty day moving average price is $231.40 and its two-hundred day moving average price is $226.40. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The company had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. During the same quarter last year, the company posted $1.43 EPS. Amazon.com’s quarterly revenue was up 13.4% compared to the same quarter last year. Equities analysts expect that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst upgrades and bullish price-target revisions are piling up: MarketBeat lists AMZN among the “Most Upgraded” stocks of 2025, citing stronger AWS growth (~20%) and low‑teens retail growth that underpin consensus upside (MarketBeat notes ~20–27% consensus upside). The 5 Most Upgraded Stocks from 2025: Double-Digit Upside in 2026
• Positive Sentiment: Multiple bullish pieces argue there’s meaningful upside into 2026 (one outlet says AMZN “could have nearly 50% upside”), reinforcing a buy-on-dips narrative that supports medium-term demand for the stock. Why Amazon stock could have nearly 50% upside in 2026
• Positive Sentiment: ETF and institutional positioning is still supportive: Benzinga notes 200+ ETFs continue to hold AMZN despite underperformance in 2025, which can limit forced outflows and leave the shares positioned for a rebound if growth momentum continues. Amazon Is Lagging In 2025, Yet 200+ ETFs Still Can’t Let It Go
• Neutral Sentiment: Longer-term technology positioning: Zacks highlights Amazon’s quantum and AI investments as strategic edges versus pure-play quantum firms — a potential long-term positive but not an immediate earnings catalyst. 2026 Big Tech Quantum Bets: IBM and Amazon’s Edge Over Pure-Plays?
• Negative Sentiment: Market scrutiny over hyperscaler AI spending: commentary (Zacks) questions whether Mag‑7 hyperscalers—Amazon included—are spending too aggressively on AI, which could weigh on near‑term margins and free cash flow if costs outpace monetization. Buy Stock in the Mag 7 Hyperscalers or Are They Spending Too Much?
• Negative Sentiment: Insider selling is heavy: QuiverQuant data shows extensive insider sales across senior executives recently — a sentiment/flow signal investors watch and that can amplify near‑term downside pressure. Amazon Stock (AMZN) Opinions on AI Expansion and Holiday Sales
• Negative Sentiment: Logistics cost headwinds: MarketBeat’s “Christmas Stress Test” coverage highlights a diesel-price surge amid soft freight volumes — that mix raises shipping costs for retailers (including Amazon) and may compress Q1 2026 margins. A Christmas Stress Test: Why Diesel Pricing Stress Means Profits
• Neutral Sentiment: Minor operational change: Reuters reports Amazon dropped plans for drone delivery in Italy — a small program pullback that is unlikely to move core fundamentals but could be read as a near‑term disappointment. Amazon halts plans for drone delivery in Italy

Insider Activity at Amazon.com

In related news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director directly owned 26,148 shares in the company, valued at $5,925,398.28. The trade was a 4.52% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, CEO Douglas J. Herrington sold 2,500 shares of the company’s stock in a transaction on Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the completion of the transaction, the chief executive officer directly owned 505,934 shares in the company, valued at approximately $117,993,927.48. This represents a 0.49% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders have sold 82,234 shares of company stock valued at $19,076,767. Insiders own 10.80% of the company’s stock.

Wall Street Analyst Weigh In

AMZN has been the subject of a number of analyst reports. Royal Bank Of Canada restated a “buy” rating and issued a $300.00 price target on shares of Amazon.com in a research note on Tuesday, December 2nd. JPMorgan Chase & Co. reissued a “buy” rating and issued a $305.00 price objective on shares of Amazon.com in a report on Friday, December 12th. Truist Financial set a $290.00 target price on shares of Amazon.com in a research note on Friday, October 31st. Rothschild Redb lowered shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Tuesday, November 18th. Finally, Zacks Research upgraded shares of Amazon.com from a “hold” rating to a “strong-buy” rating in a research note on Wednesday, October 22nd. Two equities research analysts have rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have given a Hold rating to the company’s stock. According to data from MarketBeat.com, Amazon.com currently has a consensus rating of “Moderate Buy” and a consensus target price of $295.50.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.