Olaplex (NASDAQ:OLPX) vs. Growlife (OTCMKTS:PHOT) Head to Head Analysis

Olaplex (NASDAQ:OLPX) and Growlife (OTCMKTS:PHOT) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, earnings, valuation, profitability and institutional ownership.

Insider & Institutional Ownership

87.4% of Olaplex shares are owned by institutional investors. 4.2% of Olaplex shares are owned by insiders. Comparatively, 1.2% of Growlife shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings and price targets for Olaplex and Growlife, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Olaplex	1	4	2	1	2.38
Growlife	0	0	0	0	0.00

Olaplex currently has a consensus target price of $1.85, indicating a potential upside of 37.04%. Given Olaplex’s stronger consensus rating and higher probable upside, research analysts plainly believe Olaplex is more favorable than Growlife.

Earnings and Valuation

This table compares Olaplex and Growlife”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Olaplex	$422.67 million	2.13	$19.52 million	N/A	N/A
Growlife	N/A	N/A	-$4.48 million	($0.16)	0.00

Olaplex has higher revenue and earnings than Growlife.

Volatility and Risk

Olaplex has a beta of 2.27, suggesting that its share price is 127% more volatile than the S&P 500. Comparatively, Growlife has a beta of 2.5, suggesting that its share price is 150% more volatile than the S&P 500.

Profitability

This table compares Olaplex and Growlife’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Olaplex	-1.18%	1.31%	0.70%
Growlife	N/A	N/A	N/A

Summary

Olaplex beats Growlife on 10 of the 12 factors compared between the two stocks.

About Olaplex

Olaplex Holdings, Inc. develops, manufactures, and sells hair care products in the United States and internationally. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It provides hair care products to professional hair salons, retailers, and everyday consumers. The company distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, Olaplex.com, as well as third party e-commerce platforms. The company was founded in 2014 and is based in Santa Barbara, California.

About Growlife

GrowLife, Inc. focuses on the functional mushroom business. It processes, stores, markets, distributes, and sells fresh and dried mushroom products. The company was founded in 2012 and is headquartered in Kirkland, Washington.