Matthew Goff Investment Advisor LLC Grows Position in Alphabet Inc. $GOOG

Matthew Goff Investment Advisor LLC lifted its position in Alphabet Inc. (NASDAQ:GOOG) by 1.3% in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 125,414 shares of the information services provider’s stock after purchasing an additional 1,659 shares during the quarter. Alphabet accounts for 5.2% of Matthew Goff Investment Advisor LLC’s portfolio, making the stock its 3rd largest position. Matthew Goff Investment Advisor LLC’s holdings in Alphabet were worth $30,544,000 at the end of the most recent reporting period.

A number of other institutional investors have also recently bought and sold shares of the business. Meritas Wealth Management LLC lifted its holdings in shares of Alphabet by 3.0% during the 3rd quarter. Meritas Wealth Management LLC now owns 1,458 shares of the information services provider’s stock worth $355,000 after acquiring an additional 42 shares during the period. First Financial Bank Trust Division raised its position in Alphabet by 0.6% in the third quarter. First Financial Bank Trust Division now owns 7,208 shares of the information services provider’s stock worth $1,756,000 after purchasing an additional 45 shares in the last quarter. Falcon Wealth Planning raised its position in Alphabet by 0.4% in the third quarter. Falcon Wealth Planning now owns 11,881 shares of the information services provider’s stock worth $2,894,000 after purchasing an additional 45 shares in the last quarter. Trust Co of the South lifted its stake in Alphabet by 0.5% during the third quarter. Trust Co of the South now owns 8,800 shares of the information services provider’s stock worth $2,143,000 after purchasing an additional 48 shares during the period. Finally, Intergy Private Wealth LLC boosted its holdings in Alphabet by 1.0% during the third quarter. Intergy Private Wealth LLC now owns 4,813 shares of the information services provider’s stock valued at $1,172,000 after purchasing an additional 48 shares in the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

Alphabet Stock Performance

Shares of NASDAQ:GOOG opened at $314.96 on Friday. The business has a fifty day moving average of $296.32 and a 200-day moving average of $239.52. The company has a debt-to-equity ratio of 0.06, a quick ratio of 1.75 and a current ratio of 1.75. Alphabet Inc. has a twelve month low of $142.66 and a twelve month high of $328.67. The firm has a market cap of $3.80 trillion, a PE ratio of 31.06, a price-to-earnings-growth ratio of 1.82 and a beta of 1.07.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. The business had revenue of $102.35 billion for the quarter, compared to the consensus estimate of $99.90 billion. The firm’s quarterly revenue was up 15.9% on a year-over-year basis. During the same quarter in the prior year, the company earned $2.12 EPS. On average, equities research analysts predict that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were paid a dividend of $0.21 per share. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, December 8th. Alphabet’s dividend payout ratio is 8.28%.

Insider Activity at Alphabet

In related news, CEO Sundar Pichai sold 32,500 shares of the business’s stock in a transaction that occurred on Monday, December 15th. The shares were sold at an average price of $299.80, for a total value of $9,743,500.00. Following the completion of the transaction, the chief executive officer owned 2,239,619 shares in the company, valued at $671,437,776.20. The trade was a 1.43% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, Director Frances Arnold sold 102 shares of the company’s stock in a transaction on Monday, December 1st. The stock was sold at an average price of $317.66, for a total value of $32,401.32. Following the transaction, the director directly owned 18,104 shares in the company, valued at approximately $5,750,916.64. This represents a 0.56% decrease in their position. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 228,906 shares of company stock worth $63,984,117. 12.99% of the stock is currently owned by company insiders.

Wall Street Analysts Forecast Growth

A number of equities analysts have recently issued reports on the company. BMO Capital Markets reissued an “outperform” rating and issued a $340.00 target price on shares of Alphabet in a report on Thursday, October 30th. Barclays increased their price objective on Alphabet from $250.00 to $315.00 and gave the stock an “overweight” rating in a research note on Thursday, October 30th. Loop Capital upgraded shares of Alphabet from a “hold” rating to a “strong-buy” rating in a research note on Tuesday, November 18th. Jefferies Financial Group upped their target price on shares of Alphabet from $285.00 to $320.00 and gave the stock a “buy” rating in a report on Thursday, October 30th. Finally, Raymond James Financial set a $275.00 price target on shares of Alphabet and gave the company an “outperform” rating in a report on Friday, October 24th. Seven research analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, three have assigned a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, the company currently has an average rating of “Buy” and an average target price of $313.04.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet has outperformed other Magnificent Seven members YTD (about +66%) which underpins momentum and investor confidence in GOOG’s AI/search-led growth. Article Title
• Positive Sentiment: BMO and other sell‑side commentary highlight accelerating AI-driven cloud commitments as a structural growth catalyst for Google Cloud revenue and margins — supports higher earnings multiples for GOOG. Article Title
• Positive Sentiment: Alphabet’s acquisition of Intersect (data‑center/energy infrastructure) is a strategic move to scale capacity for AI workloads — likely positive for long‑term cloud/AI positioning (capex & integration risk remain). Article Title
• Positive Sentiment: Analyst commentary and price‑target updates remain bullish (multiple recent buys/overweights and median targets near/above current levels), reinforcing institutional demand; large funds (UBS, Berkshire, Fidelity) materially added positions in Q3. Article Title
• Positive Sentiment: Industry comparisons point to Alphabet’s AI momentum (Search + Cloud) as a competitive edge versus other AI names like Adobe — a narrative likely to attract growth and momentum money. Article Title
• Neutral Sentiment: Product improvements — Google is testing a way to let some users change Gmail addresses without losing data. Helpful for user satisfaction but low near-term revenue impact. Article Title
• Neutral Sentiment: Coverage pieces and buy‑the‑dip narratives (MarketBeat, Motley Fool) may sustain retail interest; they support sentiment but aren’t new fundamentals.
• Negative Sentiment: Short interest rose ~35% in December (to ~56.15M shares), increasing potential downside pressure and volatility if sentiment weakens. (Higher days‑to‑cover also raises squeeze risk but signals more bearish positioning.)
• Negative Sentiment: Quiver/other data flag heavy insider selling (multiple senior executives sold shares recently), which some investors view as a cautionary signal on near‑term conviction. Article Title
• Negative Sentiment: Operational note: Waymo paused SF robotaxis during extreme weather — minor near‑term PR/operational impact, but highlights autonomous mobility regulatory/operational risks. Article Title

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.