Research Analysts’ Weekly Ratings Updates for Planet Fitness (PLNT)

Several brokerages have updated their recommendations and price targets on shares of Planet Fitness (NYSE: PLNT) in the last few weeks:

• 11/10/2026 – Planet Fitness had its “buy” rating reaffirmed by Jefferies Financial Group.
• 11/9/2026 – Planet Fitness had its price target raised by TD Cowen from $54.00 to $61.00. They now have a “hold” rating on the stock.
• 11/6/2026 – Planet Fitness had its price target raised by Royal Bank Of Canada from $60.00 to $70.00. They now have an “outperform” rating on the stock.
• 11/6/2026 – Planet Fitness had its price target raised by KeyCorp from $65.00 to $68.00. They now have an “overweight” rating on the stock.
• 11/6/2026 – Planet Fitness had its price target raised by Wells Fargo & Company from $65.00 to $75.00. They now have an “overweight” rating on the stock.
• 11/5/2026 – Planet Fitness had its “strong-buy” rating reaffirmed by Raymond James Financial. They now have a $72.00 price target on the stock.
• 10/27/2026 – Planet Fitness had its price target raised by Morgan Stanley from $51.00 to $55.00. They now have an “equal weight” rating on the stock.
• 10/13/2026 – Planet Fitness had its “overweight” rating reaffirmed by KeyCorp.
• 10/9/2026 – Planet Fitness had its “buy” rating reaffirmed by UBS Group.
• 10/5/2026 – Planet Fitness had its price target lowered by Royal Bank Of Canada from $65.00 to $60.00. They now have an “outperform” rating on the stock.
• 10/5/2026 – Planet Fitness had its price target lowered by Robert W. Baird from $72.00 to $60.00. They now have an “outperform” rating on the stock.
• 9/25/2026 – Planet Fitness had its “overweight” rating reaffirmed by UBS Group.
• 9/18/2026 – Planet Fitness had its “overweight” rating reaffirmed by KeyCorp.
• 9/14/2026 – Planet Fitness had its “sell (d+)” rating reaffirmed by Weiss Ratings.

Planet Fitness Stock Performance

PLNT traded up $1.09 during midday trading on Friday, hitting $61.24. The company had a trading volume of 790,130 shares, compared to its average volume of 2,107,365. The company has a market capitalization of $4.63 billion, a PE ratio of 20.76, a P/E/G ratio of 1.30 and a beta of 1.02. Planet Fitness, Inc. has a twelve month low of $37.03 and a twelve month high of $114.26. The firm’s 50-day simple moving average is $49.96 and its 200-day simple moving average is $60.65.

Planet Fitness (NYSE:PLNT) last announced its earnings results on Thursday, November 5th. The company reported $0.83 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.81 by $0.02. The company had revenue of $359.98 million for the quarter, compared to analyst estimates of $348.34 million. Planet Fitness had a net margin of 16.06% and a negative return on equity of 47.24%. Planet Fitness’s quarterly revenue was up 9.0% on a year-over-year basis. During the same period in the prior year, the business earned $0.80 earnings per share. As a group, sell-side analysts anticipate that Planet Fitness, Inc. will post 3.27 EPS for the current fiscal year.

Insiders Place Their Bets

In other news, Director Christopher Tanco acquired 2,328 shares of the firm’s stock in a transaction on Monday, September 14th. The shares were purchased at an average cost of $51.23 per share, for a total transaction of $119,263.44. Following the transaction, the director owned 2,328 shares of the company’s stock, valued at approximately $119,263.44. This represents a ∞ increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, COO William Bode sold 7,000 shares of Planet Fitness stock in a transaction on Monday, September 14th. The shares were sold at an average price of $51.22, for a total value of $358,540.00. Following the completion of the sale, the chief operating officer directly owned 32,939 shares of the company’s stock, valued at $1,687,135.58. This trade represents a 17.53% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. 0.90% of the stock is currently owned by company insiders.

Planet Fitness, Inc. is a fitness club franchisor and operator known for its low-cost membership model and “Judgement Free Zone” approach. Its clubs offer cardio and strength-training equipment, along with access to fitness training and other member services. Founded in 1992, the company began franchising its clubs in 2003. Planet Fitness serves members primarily in the United States, as well as in several international markets, including Canada, Mexico and Australia. Planet Fitness is headquartered in Hampton, New Hampshire.