Playtika (NASDAQ:PLTK – Get Free Report) and IMAX (NYSE:IMAX – Get Free Report) are both communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, institutional ownership, profitability, valuation and analyst recommendations.
Institutional and Insider Ownership
11.9% of Playtika shares are held by institutional investors. Comparatively, 93.5% of IMAX shares are held by institutional investors. 5.7% of Playtika shares are held by company insiders. Comparatively, 20.6% of IMAX shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Earnings & Valuation
This table compares Playtika and IMAX”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Playtika | $2.76 billion | 0.38 | -$206.40 million | ($0.73) | -3.74 |
| IMAX | $410.21 million | 6.58 | $34.88 million | $2.31 | 21.18 |
IMAX has lower revenue, but higher earnings than Playtika. Playtika is trading at a lower price-to-earnings ratio than IMAX, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
Playtika has a beta of 1.08, suggesting that its share price is 8% more volatile than the S&P 500. Comparatively, IMAX has a beta of 0.54, suggesting that its share price is 46% less volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings and price targets for Playtika and IMAX, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Playtika | 1 | 3 | 2 | 0 | 2.17 |
| IMAX | 0 | 3 | 10 | 2 | 2.93 |
Playtika currently has a consensus price target of $3.35, indicating a potential upside of 22.71%. IMAX has a consensus price target of $58.08, indicating a potential upside of 18.71%. Given Playtika’s higher probable upside, equities research analysts plainly believe Playtika is more favorable than IMAX.
Profitability
This table compares Playtika and IMAX’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Playtika | -9.84% | -67.84% | 7.88% |
| IMAX | 27.70% | 35.15% | 17.83% |
Summary
IMAX beats Playtika on 12 of the 15 factors compared between the two stocks.
About Playtika
Playtika Holding Corp. develops and publishes free-to-play mobile games, with a focus on social casino and casual gaming. Its games are available on mobile devices and online, and generate revenue primarily through in-game purchases and advertising. Its portfolio includes titles such as Slotomania, Caesars Slots, Bingo Blitz and June’s Journey. Playtika was founded in 2010 and has expanded its portfolio through acquisitions, including the 2018 purchase of German game developer Wooga. Founded in Israel, Playtika serves players in markets around the world.
About IMAX
IMAX Corporation develops and operates technology and services for premium large-format cinema. Its offerings include specialized projection and sound systems, theater design and installation, and tools for remastering films for presentation on IMAX screens. The company also works with filmmakers and studios to release movies in the IMAX format, and it distributes documentary and feature-film content to its theater network. IMAX systems are used in commercial cinemas and in select educational and institutional venues.
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