Tuniu (NASDAQ:TOUR – Get Free Report) and Xponential Fitness (NYSE:XPOF – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.
Volatility and Risk
Tuniu has a beta of 0.47, indicating that its share price is 53% less volatile than the S&P 500. Comparatively, Xponential Fitness has a beta of 1.07, indicating that its share price is 7% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent ratings and target prices for Tuniu and Xponential Fitness, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Tuniu | 1 | 0 | 0 | 0 | 1.00 |
| Xponential Fitness | 1 | 10 | 1 | 0 | 2.00 |
Xponential Fitness has a consensus price target of $6.50, indicating a potential upside of 36.96%. Given Xponential Fitness’ stronger consensus rating and higher probable upside, analysts plainly believe Xponential Fitness is more favorable than Tuniu.
Profitability
This table compares Tuniu and Xponential Fitness’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Tuniu | 3.73% | 3.17% | 1.90% |
| Xponential Fitness | -13.64% | -3.40% | -0.66% |
Valuation & Earnings
This table compares Tuniu and Xponential Fitness”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Tuniu | $82.65 million | 0.63 | $4.45 million | $0.32 | 14.99 |
| Xponential Fitness | $314.88 million | 0.74 | -$33.79 million | ($1.19) | -3.99 |
Tuniu has higher earnings, but lower revenue than Xponential Fitness. Xponential Fitness is trading at a lower price-to-earnings ratio than Tuniu, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
58.6% of Xponential Fitness shares are held by institutional investors. 76.1% of Tuniu shares are held by insiders. Comparatively, 24.1% of Xponential Fitness shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
About Tuniu
Tuniu Corporation operates as an online leisure travel company in China. The company offers various packaged tours, including organized and self-guided tours; and other travel-related services, such as tourist attraction tickets, visa application services, accommodation reservation, financial services, and hotel booking services, as well as air, train, and bus ticketing for leisure travelers. It also provides car rental and insurance services, as well as advertising services to tourism boards and bureaus. The company offers its products and services through various online and offline channels, including tuniu.com website; mobile platform; a call center in Nanjing; and other offline retail stores in China. Tuniu Corporation was founded in 2006 and is headquartered in Nanjing, the People's Republic of China.
About Xponential Fitness
Xponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness franchisor in North America. It offers pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training, and yoga services under the Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, Rumble, AKT, Stride, and BFT brands. Xponential Fitness, Inc. was founded in 2017 and is headquartered in Irvine, California.
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