Critical Survey: PSQ (PSQH) vs. Its Rivals

PSQ (NYSE:PSQH) is one of 192 public companies in the “Interactive Media & Services” industry, but how does it weigh in compared to its peers? We will compare PSQ to related businesses based on the strength of its dividends, profitability, risk, earnings, institutional ownership, valuation and analyst recommendations.

Volatility and Risk

PSQ has a beta of 0.61, meaning that its share price is 39% less volatile than the S&P 500. Comparatively, PSQ’s peers have a beta of 1.88, meaning that their average share price is 88% more volatile than the S&P 500.

Earnings & Valuation

This table compares PSQ and its peers gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
PSQ	$27.03 million	-$36.61 million	-0.24
PSQ Competitors	$13.72 billion	$3.48 billion	14.72

PSQ’s peers have higher revenue and earnings than PSQ. PSQ is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares PSQ and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PSQ	-132.73%	-284.61%	-52.34%
PSQ Competitors	-350.67%	-25.16%	3.90%

Institutional and Insider Ownership

17.3% of PSQ shares are held by institutional investors. Comparatively, 41.2% of shares of all “Interactive Media & Services” companies are held by institutional investors. 12.2% of PSQ shares are held by insiders. Comparatively, 24.0% of shares of all “Interactive Media & Services” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings and target prices for PSQ and its peers, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PSQ	1	0	0	0	1.00
PSQ Competitors	1445	6024	11556	443	2.56

As a group, “Interactive Media & Services” companies have a potential upside of 34.01%. Given PSQ’s peers stronger consensus rating and higher possible upside, analysts clearly believe PSQ has less favorable growth aspects than its peers.

Summary

PSQ peers beat PSQ on 12 of the 13 factors compared.

PSQ Company Profile

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.