Planet Fitness (NYSE:PLNT) Issues Quarterly Earnings Results, Beats Estimates By $0.02 EPS

Planet Fitness (NYSE:PLNT) posted its quarterly earnings data on Thursday. The company reported $0.83 earnings per share for the quarter, topping analysts’ consensus estimates of $0.81 by $0.02, FiscalAI reports. The company had revenue of $359.98 million for the quarter, compared to analyst estimates of $348.34 million. Planet Fitness had a net margin of 16.06% and a negative return on equity of 47.24%. The firm’s revenue for the quarter was up 9.0% on a year-over-year basis. During the same period in the prior year, the company posted $0.80 EPS.

Here are the key takeaways from Planet Fitness’ conference call:

• Planet Fitness reported 1.5% systemwide same-club sales growth, ahead of expectations, and raised its 2026 same-club sales growth outlook to 1.5%–2% from about 1%. It also lifted its revenue growth outlook to approximately 8% and adjusted EBITDA growth outlook to 6.5%.
• The company expects 2026 adjusted net income to decline approximately 3%, while lowering its outlook for new franchisee equipment placements to 135–140 from 150–160. Adjusted EBITDA margin fell to 40.6% from 42.6%, partly due to a higher required contribution to the national advertising fund.
• A two-week $10 Classic Card promotion increased joins but did not generate enough revenue per member to support a systemwide price rollback, so the $15 Classic Card price will remain. The company plans targeted regional Black Card price increases beginning in the second quarter of 2027, informed by its pricing tests.
• Management introduced new marketing and member-retention initiatives—including personalized outreach, a first-100-days program, signature events, and refreshed group fitness classes—after noting that newer members and younger members have higher churn. Executives cited encouraging early feedback on new advertising, but the initiatives’ impact on retention and growth remains to be demonstrated.
• Planet Fitness acquired Portugal’s Be-Fit chain for approximately €102.5 million, adding 25 clubs and about 80,000 members; management expects the deal to be accretive in 2027 and sees potential to double its Iberian footprint over three to five years. The board also authorized a new $500 million share-repurchase program, and the company is reviewing sales of some U.S. corporate-owned clubs to franchisees.

Planet Fitness Trading Up 0.5%

Shares of NYSE PLNT traded up $0.27 during trading hours on Friday, reaching $60.34. The stock had a trading volume of 2,028,573 shares, compared to its average volume of 1,871,907. The firm has a market cap of $4.56 billion, a price-to-earnings ratio of 20.45, a P/E/G ratio of 1.29 and a beta of 1.02. The business’s fifty day moving average price is $49.22 and its two-hundred day moving average price is $61.34. Planet Fitness has a 52-week low of $37.03 and a 52-week high of $114.26.

Insider Buying and Selling

In other news, Director Christopher Tanco bought 2,328 shares of the firm’s stock in a transaction on Monday, September 14th. The stock was acquired at an average cost of $51.23 per share, with a total value of $119,263.44. Following the transaction, the director directly owned 2,328 shares in the company, valued at approximately $119,263.44. This trade represents a ∞ increase in their position. The acquisition was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director Stephen Spinelli, Jr. bought 10,000 shares of the firm’s stock in a transaction on Monday, August 10th. The shares were purchased at an average cost of $49.28 per share, with a total value of $492,800.00. Following the completion of the transaction, the director owned 45,516 shares in the company, valued at $2,243,028.48. This represents a 28.16% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. 0.90% of the stock is owned by insiders.

Wall Street Analyst Weigh In

PLNT has been the subject of a number of research analyst reports. Royal Bank Of Canada raised their price target on Planet Fitness from $60.00 to $70.00 and gave the stock an “outperform” rating in a research note on Friday. Jefferies Financial Group set a $106.00 price objective on Planet Fitness in a research report on Thursday, August 6th. Canaccord Genuity Group upped their price objective on Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a research report on Monday, July 20th. UBS Group reiterated a “buy” rating on shares of Planet Fitness in a research note on Friday, October 9th. Finally, Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and set a $55.00 target price on shares of Planet Fitness in a research report on Wednesday, July 22nd. One investment analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $71.29.

Key Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Third-quarter revenue rose 9% year over year to about $360 million, topping estimates of $348 million, while earnings of $0.83 per share also beat expectations. The company raised its 2026 forecast, adding to the upbeat results. Planet Fitness third-quarter results
• Positive Sentiment: Planet Fitness authorized a new $500 million share repurchase program and said it repurchased and retired $50 million of stock in the quarter. Buybacks can support per-share earnings and shareholder returns. Share repurchase announcement
• Positive Sentiment: Wells Fargo raised its price target to $75 from $65 and kept an overweight rating; RBC lifted its target to $70 from $60 with an outperform rating; and KeyCorp raised its target to $68 from $65 while maintaining overweight. The revisions signal improved analyst confidence. Wells Fargo analyst ratings
• Positive Sentiment: Management plans regional Black Card price increases beginning in the second quarter of 2027, which could support future revenue, and announced entry into Portugal through the acquisition of Be-Fit. Long-term investor takeaways
• Neutral Sentiment: System-wide same-club sales increased 1.5%. Management is also reviewing its domestic company-owned clubs and plans to sell a portion; the outcome and effects of that strategic move remain uncertain. Planet Fitness third-quarter results

Planet Fitness Company Profile

Planet Fitness, Inc (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. The company follows a “high-value, low-price” model designed to make gym memberships accessible to a broad range of consumers. Its clubs offer cardiovascular and strength-training equipment, group and individual exercise areas, and a welcoming environment known as the “Judgement Free Zone.”

Planet Fitness generates revenue primarily through membership dues, franchise royalties and fees, and sales of merchandise and other services.