Head-To-Head Contrast: e.l.f. Beauty (ELF) vs. The Competition

e.l.f. Beauty (NYSE:ELF) is one of 55 public companies in the “Personal Care Products” industry, but how does it compare to its rivals? We will compare e.l.f. Beauty to similar companies based on the strength of its analyst recommendations, dividends, valuation, risk, institutional ownership, profitability and earnings.

Analyst Ratings

This is a breakdown of current recommendations and price targets for e.l.f. Beauty and its rivals, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
e.l.f. Beauty	1	5	9	3	2.78
e.l.f. Beauty Competitors	897	2928	3657	228	2.42

e.l.f. Beauty presently has a consensus price target of $117.50, suggesting a potential upside of 1.10%. As a group, “Personal Care Products” companies have a potential upside of 1.53%. Given e.l.f. Beauty’s rivals higher possible upside, analysts clearly believe e.l.f. Beauty has less favorable growth aspects than its rivals.

Institutional and Insider Ownership

92.4% of e.l.f. Beauty shares are held by institutional investors. Comparatively, 48.6% of shares of all “Personal Care Products” companies are held by institutional investors. 3.5% of e.l.f. Beauty shares are held by insiders. Comparatively, 11.7% of shares of all “Personal Care Products” companies are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares e.l.f. Beauty and its rivals gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
e.l.f. Beauty	$1.64 billion	$26.32 million	116.22
e.l.f. Beauty Competitors	$8.28 billion	$1.11 billion	8.54

e.l.f. Beauty’s rivals have higher revenue and earnings than e.l.f. Beauty. e.l.f. Beauty is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Volatility & Risk

e.l.f. Beauty has a beta of 1.61, indicating that its stock price is 61% more volatile than the S&P 500. Comparatively, e.l.f. Beauty’s rivals have a beta of 0.80, indicating that their average stock price is 20% less volatile than the S&P 500.

Profitability

This table compares e.l.f. Beauty and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
e.l.f. Beauty	3.38%	14.07%	6.81%
e.l.f. Beauty Competitors	-5.56%	-65.90%	-0.31%

Summary

e.l.f. Beauty beats its rivals on 9 of the 13 factors compared.

About e.l.f. Beauty

e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.