Insider Selling: MediaAlpha (NYSE:MAX) CTO Sells $361,750.00 in Stock

MediaAlpha, Inc. (NYSE:MAX) CTO Kuanling Yeh sold 25,000 shares of MediaAlpha stock in a transaction on Friday, October 30th. The stock was sold at an average price of $14.47, for a total value of $361,750.00. Following the sale, the chief technology officer owned 518,091 shares of the company’s stock, valued at approximately $7,496,776.77. This trade represents a 4.60% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through the SEC website.

Kuanling Amy Yeh also recently made the following trade(s):

• On Monday, November 2nd, Kuanling Yeh sold 25,000 shares of MediaAlpha stock. The shares were sold at an average price of $14.91, for a total transaction of $372,750.00.
• On Friday, October 16th, Kuanling Yeh sold 3,000 shares of MediaAlpha stock. The shares were sold at an average price of $11.77, for a total transaction of $35,310.00.
• On Friday, September 25th, Kuanling Yeh sold 3,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.40, for a total transaction of $28,200.00.
• On Friday, September 4th, Kuanling Yeh sold 3,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.00, for a total transaction of $36,000.00.
• On Friday, August 14th, Kuanling Yeh sold 12,000 shares of MediaAlpha stock. The stock was sold at an average price of $13.55, for a total transaction of $162,600.00.

MediaAlpha Trading Down 4.2%

Shares of MAX opened at $14.42 on Friday. MediaAlpha, Inc. has a 1-year low of $7.09 and a 1-year high of $15.99. The company has a 50-day moving average of $11.44 and a 200 day moving average of $10.72. The firm has a market capitalization of $883.67 million, a price-to-earnings ratio of 7.93 and a beta of 1.12. The company has a debt-to-equity ratio of 8.49, a current ratio of 1.32 and a quick ratio of 1.32.

MediaAlpha (NYSE:MAX) last released its quarterly earnings data on Wednesday, October 28th. The company reported $0.46 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.28 by $0.18. The company had revenue of $375.95 million during the quarter, compared to analysts’ expectations of $347.93 million. MediaAlpha had a net margin of 8.35% and a negative return on equity of 994.23%. On average, research analysts expect that MediaAlpha, Inc. will post 1.47 EPS for the current year.

Key Headlines Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: MediaAlpha’s third-quarter results beat estimates, and its earnings-call recap points to broadening insurance-advertising demand, including home insurance growth, higher carrier spending, and gains supported by AI tools. These trends could support continued marketplace growth. Read the article
• Neutral Sentiment: Insider selling was reported by Steven Yi, director Eugene Nonko, and CTO Kuanling Yeh. Yi and Nonko’s filings describe sales under pre-arranged Rule 10b5-1 plans to cover tax withholding on vested equity awards; that context may make those transactions less indicative of a change in their views of the company. Read the article
• Negative Sentiment: The scale and frequency of reported sales—including large transactions by Yi and Nonko over several days—could nevertheless concern investors and add near-term selling pressure. Read the article

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently added to or reduced their stakes in MAX. Rockefeller Capital Management L.P. increased its position in MediaAlpha by 9,917.9% during the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after purchasing an additional 2,777 shares during the period. Covestor Ltd lifted its position in shares of MediaAlpha by 21.2% in the 3rd quarter. Covestor Ltd now owns 5,788 shares of the company’s stock worth $56,000 after purchasing an additional 1,011 shares during the period. Public Employees Retirement System of Ohio purchased a new stake in shares of MediaAlpha in the 1st quarter worth approximately $85,000. State of Wyoming purchased a new stake in shares of MediaAlpha in the 3rd quarter worth approximately $109,000. Finally, Glenmede Trust Co. NA bought a new position in shares of MediaAlpha during the first quarter valued at approximately $122,000. 64.39% of the stock is currently owned by institutional investors.

Analyst Upgrades and Downgrades

A number of analysts recently issued reports on the company. JPMorgan Chase & Co. boosted their price target on MediaAlpha from $15.00 to $16.00 and gave the company a “neutral” rating in a report on Thursday, October 29th. Canaccord Genuity Group raised their price objective on MediaAlpha from $17.00 to $18.00 and gave the stock a “buy” rating in a report on Thursday, October 29th. The Goldman Sachs Group lifted their target price on MediaAlpha from $10.50 to $13.00 and gave the company a “neutral” rating in a research report on Thursday, October 29th. Zacks Research cut MediaAlpha from a “strong-buy” rating to a “hold” rating in a report on Wednesday, October 21st. Finally, Wall Street Zen cut MediaAlpha from a “strong-buy” rating to a “buy” rating in a report on Saturday, October 31st. One investment analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating and five have given a Hold rating to the company’s stock. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $14.71.

About MediaAlpha

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company’s platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.