Viant Technology (NASDAQ:DSP) CFO Sells $272,142.54 in Stock

Viant Technology Inc. (NASDAQ:DSP) CFO Larry Madden sold 20,711 shares of the company’s stock in a transaction dated Tuesday, October 13th. The stock was sold at an average price of $13.14, for a total transaction of $272,142.54. Following the transaction, the chief financial officer owned 322,000 shares in the company, valued at $4,231,080. The trade was a 6.04% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

• On Friday, September 18th, Larry Madden sold 14,602 shares of Viant Technology stock. The shares were sold at an average price of $12.10, for a total transaction of $176,684.20.
• On Wednesday, September 16th, Larry Madden sold 17,042 shares of Viant Technology stock. The shares were sold at an average price of $12.52, for a total transaction of $213,365.84.
• On Tuesday, August 11th, Larry Madden sold 27,451 shares of Viant Technology stock. The shares were sold at an average price of $13.06, for a total transaction of $358,510.06.
• On Thursday, July 23rd, Larry Madden sold 2,814 shares of Viant Technology stock. The stock was sold at an average price of $10.69, for a total value of $30,081.66.

Viant Technology Trading Down 1.6%

Shares of NASDAQ:DSP traded down $0.21 during trading on Friday, hitting $12.64. 323,550 shares of the stock were exchanged, compared to its average volume of 604,058. The company has a market cap of $840.18 million, a PE ratio of 40.77 and a beta of 1.11. The company has a fifty day moving average price of $12.68 and a two-hundred day moving average price of $11.94. Viant Technology Inc. has a 12-month low of $8.16 and a 12-month high of $14.80.

Analysts Set New Price Targets

Several research firms have weighed in on DSP. Wall Street Zen downgraded Viant Technology from a “buy” rating to a “hold” rating in a research report on Saturday. Citizens Jmp upped their price objective on shares of Viant Technology from $16.00 to $17.00 and gave the company a “market outperform” rating in a research note on Tuesday, August 11th. DA Davidson raised Viant Technology to a “strong-buy” rating in a research report on Monday, October 5th. Citigroup reiterated a “market outperform” rating on shares of Viant Technology in a report on Tuesday, August 11th. Finally, Weiss Ratings raised shares of Viant Technology from a “hold (c)” rating to a “hold (c+)” rating in a research report on Thursday, October 8th. Two analysts have rated the stock with a Strong Buy rating, five have issued a Buy rating and one has assigned a Hold rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Buy” and an average target price of $18.33.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently modified their holdings of DSP. Versant Capital Management Inc grew its stake in shares of Viant Technology by 202.3% in the second quarter. Versant Capital Management Inc now owns 2,772 shares of the company’s stock valued at $35,000 after buying an additional 1,855 shares in the last quarter. Meeder Asset Management Inc. purchased a new stake in shares of Viant Technology during the 1st quarter valued at about $97,000. Hillsdale Investment Management Inc. acquired a new position in Viant Technology during the 1st quarter worth approximately $320,000. Squarepoint Ops LLC lifted its position in Viant Technology by 8.8% during the 2nd quarter. Squarepoint Ops LLC now owns 39,568 shares of the company’s stock worth $501,000 after acquiring an additional 3,207 shares in the last quarter. Finally, Bank of New York Mellon Corp acquired a new position in Viant Technology during the 2nd quarter worth approximately $609,000. Institutional investors and hedge funds own 11.38% of the company’s stock.

About Viant Technology

Viant Technology Inc is an advertising technology company that provides a cloud-based demand-side platform (DSP) for planning, buying, and measuring digital advertising campaigns. Its platform, Adelphic, enables advertisers and agencies to purchase programmatic media across connected television, streaming video, mobile, desktop, audio, and other digital channels.

The company’s technology is designed to support people-based and omnichannel advertising, allowing customers to use first-party data, audience segmentation, identity solutions, automated media buying, and campaign measurement tools.